Hashtags are ubiquitous on social media and have even made their way into verbal conversations, where it's not unusual to hear someone say, "I had such a great day! Hashtag blessed." But are hashtags still relevant to social media marketing, and should you use them? This article will cover everything you need to know about hashtags, including how you can use them to grow your practice.

In the ever-evolving world of aesthetics and medical technology, few dermal fillers, or even cosmetic treatments, have earned the right to mainstay status. FDA-approved, Juvéderm®, has rocked the industry with a top-performing family of products that providers can depend on for safe, consistent, and stunning results. It’s no wonder Juvéderm® has reliably held the lead as the #1 collection of fillers in the United States.

Aesthetic medicine is constantly evolving as new solutions and techniques emerge and gain FDA approval. New and experienced providers alike can benefit from continued education to perfect existing skills and gain new knowledge. In this article, we’ll explore several opportunities to start your training as an aesthetic injector or take your experience to the next level.

This week, we’re talking all about Portrait and the aesthetics industry with San Francisco Bay Area-based Medical Director, James Newman, MD, FACS. ‍

The popularity of dermal fillers is skyrocketing and it currently stands as the second most popular minimally invasive cosmetic procedure in the United States. According to the American Society of Plastic Surgeons in 2020, more than 3.4 million people went to aesthetic processionals for dermal fillers. Although hyaluronic acid fillers have become the standard for most filler-necessitated treatments, they can leave something to be desired in terms of maintenance–effects fade after just 6-12 months. Bellafill® fills that gap in the aesthetics industry with a long-lasting solution. In fact, Bellafill® results can last up to five years and will not be reabsorbed into the body, making it a highly desirable option for clients who would like a low-maintenance approach to treating wrinkles, scarring, and much more.

Submental fullness is an ultra-common concern with a one-of-a-kind solution: Kybella®. This stubborn fat pad, colloquially known as a “double chin,” can be a source of insecurity in clients looking for a more defined jawline. That’s where Kybella® comes in. ‍

After the rise of short-form content on social media platforms like TikTok, Instagram entered the playing field with its own take on the trend: Instagram Reels. These ten-to-sixty-second videos allow users to share quick-but-engaging pieces of content. Unlike Instagram stories, these videos remain on your feed and won’t expire after twenty-four hours.

Each healthcare professional's journey into the aesthetics space is unique, which holds true within our visionary collective of Portrait providers. Every one of these talented clinicians offers something special to their clients and community. Each week, we will be spotlighting a provider and sharing their inspiring story in their own words. We hope you enjoy these interviews as much as we have.

Father's Day is right around the corner! This year, Dad deserves something extra special to upgrade his upkeep. Spoil your father figure with a treatment they'll never forget. The number of men interested in medical aesthetics is rapidly growing. In 2019, men made up almost 30% of the market for minimally invasive cosmetic treatments. Men sought out treatments like Botox®, fillers, and laser treatments to brighten and refresh their skin. This year, treat Dad to one of 2022's most popular cosmetic treatments for men.