How Often to Post on Social Media for Med Spas

If you want your med spa to stand out on social media, focus on posting consistently. You should aim for at least a few times a week. That's enough to stay visible, build trust with new and returning patients, and keep your business growing without running out of steam.

You don't need to post every single day. Just find a rhythm you can stick to. It's about making a plan you can handle, so patients see you're active and you don't burn out your team.

Here's what matters when planning your social posts and how you can make it all work, even when you're busy caring for patients.

Why Posting Frequency Matters for Med Spas

Your future patients are on social media. They're looking at before-and-after photos, watching treatment videos, and checking which med spa feels right for them. If you aren't posting regularly, you’ll miss their attention.

Here’s what consistent posting does for you:

• Keeps you top of mind. When someone decides they're ready for Botox or fillers, they think of the practice that pops up in their feed the most.
• Builds credibility. A feed with new, high-quality content shows that your clinic is active and professional.
• Creates more chances to engage. Posting more gives you more opportunities to answer questions, share medical knowledge, and connect with future and current patients.

Consistency just means you show up on a regular schedule. Try posting several times a week, not necessarily every day. That alone can keep you visible and help you nurture patient relationships.

How Often Should Your Med Spa Post?

Every practice is different, so what's right for you might not be right for another practice. Pick a posting schedule based on your patients, your available help, and the standard you want to maintain for content quality.

Start with your audience. Who are your ideal patients? If they're busy professionals in their 30s and 40s, they’re probably on social during lunch or evenings. If you're reaching out to younger clients looking for preventative treatments, they're likely on TikTok a lot more during the day. Knowing these details helps you decide not just how much, but when and where to post.

Then look at your resources. Who actually does your social media? If it's just you or a front desk staffer posting when there’s a break, aim for 2-4 posts per week. If you work with a dedicated marketing pro, you can go for more, like 5-7 posts per week. Just pick a rhythm you can keep up and don’t sacrifice post quality for volume.

Quality matters most. You’ll get more attention with a few good posts instead of lots of rushed ones. Your feed is your digital storefront, so every post should look and feel as professional as your clinic.

How Often to Post by Platform

Instagram, Facebook, and TikTok each have different best practices, so you’ll want to match your strategy to the platform.

• Instagram: Post 3-5 times a week on your feed. Add Stories every day if you can. Stories help keep you visible between polished posts. Use your feed for before-and-after shots, educational info, and treatment highlights. Stories are great for behind-the-scenes, quick tips, promotions, and events..
• Facebook: 3-4 posts weekly will keep your followers engaged. Facebook tends to attract an older crowd, so share educational videos, Q&A content, and highlight patient results. It's also a good place to build your local profile with geotags and community involvement.
• TikTok: If you want to do well here, try posting 4-6 times a week or more. TikTok rewards creators who post often and trendy content. Focus on short, catchy videos that show off treatments, explain procedures like neurotoxin injections, and drop quick skin care tips. Younger viewers like real, unfiltered content.

If you're on multiple platforms, it's important to curate the content for each audience. A TikTok dance won't perform on Facebook.

When Should You Post?

The best time to post can make a big difference in your engagement. In general, weekdays between 10 a.m. and 5 p.m. get the most interaction, especially on Tuesdays, Wednesdays, and Thursdays. That’s when most people are active online.

But always check your own analytics. If your main audience is working professionals, your evening posts, around 6 or 7 pm, might do even better. Test different times to see what gets the most likes and comments.

Use built-in analytics like Instagram and Facebook Insights to see when your own followers are online. Start by posting at those times. Adjust as needed based on your results.

Growth Mode vs Maintenance: Adjust Your Cadence

Your posting schedule should match where your business is today. If you want more new patients, you'll need to post more and put some money into paid promotion, too.

• Growth: Want to raise awareness fast? Post at the upper end of the range, five or more times a week, and try ads on Instagram and Facebook (Meta Ads). Ads get more eyes on your content, especially if your have a low follower count.
• Maintenance: If you're established and want to stay top-of-mind for current patients, post 3-4 times a week. Focus on reminding patients about rebooking, offering referral tips, and keeping the conversation going.

Always keep an eye on your numbers to see if your current schedule's working. Adjust if you're not seeing engagement or steady growth.

Your Practical Social Posting Plan for Med Spa

Begin with a basic schedule you know you can keep up. For almost every med spa, posting several times a week works well.

Here’s a simple plan: commit to three posts weekly as your minimum. Try this rotation:

• One educational post (for example, explaining the science behind platelet-rich plasma injections)
• One before-and-after (showcase your real results—these matter most to patients)
• One behind-the-scenes or promotional post (something that shows your staff, your technology, or a special price)

After a month or two, look at your analytics. Are you getting more website visits? Are bookings up? A 1% to 3% engagement rate is solid; if you hit 15%, you're crushing it. Use these stats to keep doing what works and tweak what doesn't.

Keep your feed fresh and interesting. Try a mix of:

• Educational treatment explanations
• Patient testimonials
• Staff spotlights
• Promotional offers and events

In general, short videos like Reels and TikToks tend to get the most attention compared to static images.

Plan Your Content a Month at a Time

A content calendar keeps you from scrambling for ideas every day. If you plan one month in advance, you’ll have time to get great photos, record quick videos, and write up some high-quality captions.

Break your themes up by month. For example, focus on skin renewal in January or sun care treatments in July.

Do a little batch work. Spend a few hours each month snapping photos, filming staff showing off laser devices or injectables, and writing up your posts. A content calendar means you always have something to post when it's time.

How Portrait Makes Marketing Simple

If you're like most med spa owners, you don’t have much extra time for social media. You’re treating patients, running your office, and managing your team. Marketing often ends up last on the list.

That’s where Portrait's platform helps. It automates day-to-day stuff like online booking, reminders, and follow-ups so you get extra time back. You can use those hours to plan out solid content that draws in new clients.

If marketing just isn't your thing, Portrait’s team handles everything social for you. From creating posts to replying to messages and tracking what works, Portrait handles everything. You get ready-to-use, branded content, and marketing people who know how to talk med spa and convert leads.

The cool part: Portrait connects your marketing right to your operations, so you’ll know which social campaigns are leading to actual bookings and revenue. Marketing Autopilot will even run ads and follow-up with new leads for you. That way, your social media actually brings in new patients, not just likes.

Keep Your Med Spa Growing Online

There’s no secret number for how often to post on social media for med spa success. It’s about picking a routine that keeps you visible, trusted, and working toward your goals without dragging you or your staff into burnout.

Stick to a regular schedule and post at least a few times a week. Focus on quality content that shows your expertise and the results your team delivers. Using a content calendar will make the process smoother and much less stressful.

If you don’t want to do it yourself, let Portrait manage your social media. They handle everything from writing posts to checking performance and engaging with prospects, so you can keep your attention on patient care.