Medical Spa Social Media Marketing Made Easy

If you run a med spa, social media isn't just a nice-to-have. It's your ticket to getting more patients in the door.

Nearly 70% of med spa bookings come from digital platforms like Instagram, TikTok, and Google Maps reviews. If you're not active where your are, you're missing out on patients and revenue.

Thankfully, there are simple, actionable ways to upgrade your medical spa's social media. We'll cover how to define your brand and pick the right content. Plus, learn how Portrait can handle the busywork so you can actually focus on your patients.

Why Medical Spa Social Media Marketing Matters

Social media is how local patients learn who you are and decide whether they trust you. Instagram, Facebook, and TikTok are your digital portfolios. They're where you post before-and-afters, explain procedures, answer questions, and show actual patient results.

Check out these stats:

• 84% of consumers trust brands more when real patients share stories or results
• Short videos get two or three times more engagement than photos.

Social engagement boosts your SEO. The more people react, comment, and visit your links, the more Google recognizes you as a relevant business.

At the end of the day, clients want to trust you before investing in their appearance. Every post is your chance to show you're worth their trust.

Establishing Your Brand Identity

Your brand sets the vibe for the whole patient experience before they come in. If your visuals or messages look messy, people won't see you as professional.

Start simple:

• Pick a set color palette and stick to it.
• Choose two or three fonts you use everywhere.
• Decide if you want a clinical and precise tone, or if friendly and warm fits who you are.

Your Instagram, Facebook, TikTok, and website should all look and sound like you.

Make sure your account is public so people can actually find you and your hashtags work. Portrait's social media team can keep your posts sharp, coordinated, and true to your brand, so everything feels professional.

Crafting a Strategic Content Plan

You can't just wing it with posts. A plan keeps you showing up consistently.

Your plan should include what platforms to post on. Each platform should have tailored content:

• Instagram and TikTok for great visuals
• Facebook for local community
• LinkedIn for business and industry partnerships

Build your weekly content around a few main topics:

• Patient education (treatment overviews, skincare advice)
• Behind-the-scenes shots of your staff or clinic
• Before-and-after results (make sure you have informed consent first)
• Team spotlights
• Patient testimonials

It's better to post three times a week on a schedule than to spam one week and ghost the next. Portrait can map out a full content calendar for you, so you're never scrambling for ideas.

Focusing on Engaging Formats

Short, punchy videos are what the social media algorithms want right now. Reels and TikTok videos get way more likes and comments than still shots.

Great video ideas:

• Quick treatment demos
• Patient Q&As
• Day-in-the-life clips at your spa

Stories are a smart way to catch people who don't follow you yet. Use them for quick promos or fun polls. TikTok also opens you up to a younger, high-engagement crowd, and the algorithm really rewards jumping on trends or challenges. Mix up your hashtags, too, so you reach more people.

Instagram is perfect for showing dramatic patient transformations. Always tag your location to drive local traffic and boost your local search rankings.

Leveraging Patient Education

Educational content shows you're the expert and helps patients feel confident about their choices. Facebook is awesome for this because it specializes in local targeting.

Try these topics out:

• Explaining what different procedures do and how they work
• Routine skincare tips for various skin types
• Myth-busting about injectables or laser therapies
• Time-of-year skincare advice (like for winter)
• What to expect for recovery or aftercare

Joining in on awareness campaigns, like #thisisskincancer, grows your reach while helping educate the public. Just remember to keep your content compliant with medical advertising rules.

Don't promise results you can't guarantee. Always use disclaimers when talking about what patients may experience.

Day-to-Day Social Media Management Tips

Keeping up with social media doesn't have to take all your time. Use scheduling tools to batch a week's posts in one go. You'll only need about 15 minutes a day to check messages and reply to comments.

Always respond fast to direct messages or comments, especially questions about pricing or availability. People want answers quickly, and a quick answer can earn you a new patient right then and there.

Keep an eye on your practice's name popping up in comments or reviews. Thank people for good feedback, and answer complaints calmly and professionally. You’ll learn a lot from what patients actually say online.

You can trust Portrait to handle your social marketing while you spend more time on actual patient care. Our marketing tools are easy to plug into your workflow and come with branded post templates and automatic rebooking tools.

Measuring and Refining Your Efforts

To know if your social game is working, track what really matters. Look at your engagement rate, watch your follower count, and most importantly, track patient inquiries driven by social.

Engagement rates of 1% to 3% mean you’re getting solid interaction. If you’re up around 15%, you’re crushing it.

Here's an easy formula: (Total engagements / Total followers) x 100. That tells you your engagement rate.

Find your top posts: the ones with the most saves, shares, or comments. Make more like that. If your audience loves before-and-afters, double down. If Q&A clips crush it, record a bunch more.

Try changing up posting times and formats. Post at different hours, test carousel images against single shots, and see if long or short captions work better for your crowd.

Integrating Portrait into Your Social Media Workflow

Portrait is like having a team that does all the marketing grunt work for you, keeps your calendar organized, and saves money on supplies.

With 2-Way Texting & Messaging, you can chat with patients, set up automatic reminders, and stay compliant with HIPAA. If someone reaches out on social, you can move them right into text follow-ups so they don’t get lost.

The Unlimited Marketing Campaigns bundle lets you send email and text blasts with one click, track open rates, and build custom audiences from your social crowd. Grow your email list, then keep subscribers in the loop with special offers.

If you're a smaller practice with under 50 patients, Portrait’s Core Platform is free. After that, it’s $99 a month per location for powerful tools: smart appointment booking, digital patient records, direct messaging, and easy patient management. The less time you spend on admin, the more you have for building connections online.

Choose the dedicated social media management service if you want someone else to create content, handle scheduling, respond to patient comments, and make sure your reputation stays gold. Portrait knows med spa standards, so you’re not getting cookie-cutter marketing.

Elevate Your Medical Spa Social Media Marketing with Portrait

Social media can make or break your med spa's growth. Get in front of local patients, look trustworthy, and keep the right patients coming back. Treat your social as a real engine for growth, not just something to check off your list.

Portrait keeps your social media running with done-for-you content, smart captions, strategic hashtags, and full community management. Our tools automate your marketing, so you can focus on your patients.

Ready to get more patients and grow faster? Contact Portrait for tailored advice to help your spa stand out online.