How to Get More Med Spa Clients: Practical Tips and Tricks

If you want more clients in your med spa, you can't just wait for word of mouth. You need to be where people are actually looking. The right strategy fills your schedule and while providing ROI.

Here are practical steps to attract more med spa clients. Get details on how to position your brand, use digital marketing, start referral programs, and use tech to tie everything together so continue to gain new clients long-term.

Don't Forget About Existing Patients

Don't just hope for consistent bookings. Relying on word of mouth alone means some months are packed and others are empty. You need a system that brings in new clients and keeps regulars coming back.

It's easy to forget about existing patients and fixate on new patients. However, existing patients are often easier to get back in the chair. Boosting patient retention by just 5% can increase your profits by up to 90%.

Think of client retention as a repeatable process, not a “when I feel like it” project. Set up clear systems for re-marketing and follow-ups.

Automated reminders for repeat treatments makes getting existing patients back easy. Don't drop the ball after a treatment. Texts get sky-high open and response rates, s follow up with reminders, check-ins, and specials tailored to what your patient just had. It's personal, fast, and easy.

Build Your Brand Identity

Your brand is the first thing potential clients notice. If your messaging is off, they'll bounce to another med spa.

Get clear on your positioning. Ask yourself:

• What makes your med spa different?
• Are you the go-to for natural-looking results?
• Do you specialize in advanced regenerative medicine or laser treatments?
• Is there a demographic you focus on?

Once you know your angle, make sure that's clear everywhere, from your website to your Instagram bio.

Don't underestimate design. Use the same fonts, colors, and images everywhere. Portrait offers branded websites and ready-to-post templates, so you don't need to hire an expensive designer to look good online.

Your brand is more than just a logo, though. Every step, from booking to post-treatment care, shapes a patient's perspective. Use Portrait to deliver a seamless patient journey with texts, easy booking, reminders, and follow-ups.

Fine-Tuning Your Digital Presence

Your website is your med spa's digital front door. People judge you instantly. Most booking comes from phones now. If your site feels slow or confusing, you're losing clients.

• Make booking easy. Put calls to action and booking buttons everywhere.
• Allow online booking. Adding online booking can increase revenue by 15-30%.
• Simplify navigation, so anyone can find what they need in seconds.

Search engine optimization (SEO) helps people find you online. If you're not on page one, you're basically invisible. Make sure to cover the SEO basics:

• Keep your business name, address, and phone the same on every platform and directory.
• Use geo-specific phrases like "Botox in [Your City]" or "med spa near me" in your site copy.
• Let Portrait's SEO team optimize your site so you stand out in local searches.

Leveraging Social Media Marketing

Social media isn't just for scrolling, it's where clients get introduced to your work. Instagram, Facebook, and TikTok build your reputation and trust. Most med spa bookings are influenced by what people see online.

• Prioritize authentic video. Share real before-and-after clips, procedure videos, and actual testimonials.
• No need to go Hollywood, just show what happens at your clinic.
• Post three to five times a week, using a mix of videos, patient stories, clinic tips, and education.

With Portrait's social team, you can let the experts run your accounts—from content to captions and hashtags.

Strategically choose hashtags to boost your visibility and increase bookings. Social media also builds your authority in local searches.

Referral and Loyalty Programs

• Referral clients are four times more likely to buy.
• They stick around with 37% higher retention rates.

Give something meaningful to both the referrer and the new client. That way, your best clients feel good about spreading the word. Structured referral bonuses make it easy to create advocates.

Loyalty programs keep people coming back. Offer points for frequent treatments or monthly credits for regulars. These increase repeat visits and let people budget for ongoing care.

• 90% of med spas with loyalty programs see better retention.
• Clients enrolled in loyalty programs visit 2.5 times more than others.
• Good memberships can drive 20% to 30% of revenue and double regulars.

Collaborations and Local Partnerships

Team up with local businesses who share your audience. Try salons, yoga studios, gyms, or bridal shops for cross-promotions or bundled packages. This can bring in new clients almost overnight.

• Offer discounts to local business employees.
• Run targeted co-marketing with fitness centers or salons for specialized treatments.

Advertise on Nextdoor to reach people in your direct neighborhood so your dollars actually bring in locals.

Groupon can boost your visibility, too. If you set clear limits and know your numbers, it brings more people through the door without hurting your reputation.

Technology and Operational Support

If you're still juggling calendars and reminders yourself, give yourself a break. Portrait is an AI-powered system for marketing, booking, charting, inventory, and payments. It's all built for med spas and wellness clinics.

Marketing Autopilot uses AI to handle ads and follow-ups for you. You just watch your schedule fill up as new clients book online and get instant SMS reminders.

Get Help Getting More Clients

Getting more med spa clients comes down to a few basics:

• Don't forget about existing patients.
• Build a brand that looks sharp and draws your ideal clients.
• Make it easy for people to find you and book with you online.
• Use social media and ads to show off real results and fill your calendar.
• Set up referral programs, loyalty perks, and memberships to turn visits into long-term revenue.
• Smooth out every step from booking to follow-up using integrated software.

Don't feel like you have to tackle this all solo. Portrait brings years of med spa marketing experience and tried-and-tested tactics for clinics like yours. Our platform is trusted by over 1,000 growing medical wellness clinics to simplify, scale, and save money.

Check out Portrait's platform and see how easy it is to boost your med spa business today.