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Deciding between Boulevard and RepeatMD for your business management and payment solutions is a common challenge for practices in the wellness and aesthetics industries. This article will explain what each platform is and compare their features and pricing to help you determine which option is the best choice for your business.
A quick overview on Boulevard and RepeatMD
What is Boulevard?
Boulevard is a client experience platform for appointment-based businesses in the self-care industry. It offers an all-in-one solution that combines self-booking, payment processing, client management, and marketing tools.
The platform features a proprietary Precision Scheduling™ system and a point-of-sale (POS) designed specifically for beauty and wellness. It serves businesses such as medspas, salons, and barbershops, with a user base of over 40,000 self-care professionals.
What is RepeatMD?
RepeatMD provides software for aesthetic and wellness practices through a branded mobile app. The platform includes features for mobile rewards, e-commerce, memberships, and patient financing.
Its solution consolidates these functions into a single app, allowing practices to generate revenue 24/7. This enables patients to purchase treatments and access financing outside of normal business hours.
Features of Boulevard and RepeatMD
Boulevard features
Boulevard offers a platform with a range of features designed for self-care businesses to manage operations and client interactions.
- Precision Scheduling™: This feature provides clients with a modern self-booking experience while optimizing the business's calendar to reduce scheduling gaps.
- All-in-One Point of Sale: Boulevard provides a POS system tailored for beauty and wellness brands, unlike generic systems designed for retail or cafes.
- Marketing and Loyalty Programs: The platform includes built-in tools for marketing, messages, memberships, and loyalty programs to help businesses retain clients.
- Client Management: Businesses can use client profiles to track appointment history and preferences, allowing for more personalized service.
RepeatMD features
RepeatMD provides practices with a custom-branded mobile app that includes several features designed to engage patients and facilitate sales.
- Mobile Rewards and Memberships: The platform has built-in loyalty and membership programs that patients can manage through the app. According to RepeatMD, members spend 44% more than non-members.
- Patient Financing: Through an integration with Affirm, patients can access financing for up to $22,500. The process involves a soft credit check and provides instant approval.
- Beauty Bank: A unique feature that allows patients to pre-save funds in a digital wallet for future treatments, helping them budget for services.
- 24/7 E-commerce: The platform’s MedCommerce™ Engine enables patients to purchase treatments and products at any time, with 86% of in-app purchases reportedly made outside of practice hours.
Comparing Boulevard, RepeatMD and Portrait Care's features
Why choose one over the other?
- Choose Boulevard for operational efficiency and pricing transparency. Boulevard is better suited for a broader range of self-care businesses like salons and spas that prioritize streamlined appointment management through its Precision Scheduling™ and integrated POS system. Unlike RepeatMD, Boulevard offers clear, tiered pricing, allowing businesses to budget effectively without needing to book a demo first.
- Choose RepeatMD for revenue growth in medical aesthetics. RepeatMD is tailored for medical practices like medspas and plastic surgeons, focusing on increasing sales of high-value treatments through a patient-facing mobile app. Its strengths are features that directly boost revenue, such as 24/7 e-commerce and integrated patient financing, which are central to its platform, unlike Boulevard's operations-focused approach.
Considering Portrait Care vs Boulevard and RepeatMD
- Choose Portrait Care for a complete business-in-a-box solution. While Boulevard focuses on scheduling and RepeatMD on a patient-facing app, Portrait provides an all-in-one platform combining a free core EHR, essential services like compliance and marketing, and exclusive supply savings of up to 60% on select products. This integrated approach empowers you to launch and grow your practice with minimal upfront cost and comprehensive support, ensuring you can stay independent and thrive.
What are the customers saying?
Boulevard reviews
User feedback on Boulevard often points to a desire for additional features, more flexible integrations with third-party software, and improvements to payment processing. Some users also note a learning curve with the platform and have requested more customized reporting options. Check out more Boulevard reviews here.
RepeatMD reviews
User feedback on RepeatMD indicates some clients have experienced challenges with the company's business practices and communication. Specific issues mentioned include difficulties for business owners in managing or canceling memberships and a lack of proactive communication about payment problems. Check out more RepeatMD reviews here.
Portrait Care reviews
Our partners often highlight the increased financial freedom and improved work-life balance they've achieved since joining us. They find our comprehensive, all-in-one platform invaluable for managing everything from compliance and marketing to operations, all while benefiting from exclusive supply savings.
Portrait Care provides a robust electronic health record (EHR) platform whose core functionality is complimentary with Portrait membership, unlike other software in the space. Optional premium add-ons are available for enhanced features and integrations, and some advanced add-ons are included at no extra cost for users in higher membership tiers. Want to see more? Check us out here.
Boulevard, RepeatMD, or Portrait Care: Which is the best platform for you?
Choosing the right platform is a key decision for your practice's success. While Boulevard excels at operational efficiency and RepeatMD focuses on revenue growth through its mobile app, both are solid choices depending on your primary needs. For those seeking a complete, integrated solution that covers every aspect of your business, we believe Portrait Care is the standout option. It uniquely combines software, essential services, and supply savings to empower your growth and independence from day one.
Savings vary by practice, product mix, and order volume. Figures reflect select products and are not guaranteed.
Related reading
- Unlock Savings and Perks with the Portrait Rewards Program
- Who Can Buy Botox? Licensing Guide for Practices
- Top 13 RepeatMD Alternatives
- 8 Best EMR for Aesthetic Practices (2026) - Reviewed
- 7 Best Med Spa Management Software (2026)
Save up to 60% on select products
Portrait brings marketplace purchasing and practice software together to support your daily operations. Actual savings vary by product and purchasing needs. See your supply pricing.
