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When choosing a business management platform for your salon, spa, or medspa, you may find yourself comparing Zenoti and Moxie for their operational and payment solutions. This article will explain what Zenoti and Moxie are and compare their features and pricing. The goal is to help you decide which option is the best choice for your business.
A quick overview on Zenoti and Moxie
What is Zenoti?
Zenoti provides a cloud-based software platform for businesses in the beauty, wellness, and fitness sectors. Its core solutions cover operations like online booking, point of sale, memberships, marketing, and inventory management.
The platform's main differentiator is its use of artificial intelligence, offering features such as an AI Receptionist for 24/7 call handling and an AI assistant for real-time business insights. It consolidates scheduling, payments, payroll, and marketing into a single system to replace fragmented tools.
What is Moxie?
Moxie is a platform for aesthetic entrepreneurs that provides tools and coaching to launch, run, and grow medspas. The company offers a suite of business solutions including all-in-one software, marketing services, compliance tools, and business coaching.
Unique company offerings include a Launch Accelerator program, medical director matching, and access to preferred pricing on supplies through Moxie Supplies. The company focuses on personalized coaching and serves a client base of which over 90% are female first-time business owners.
Features of Zenoti and Moxie
Zenoti features
Zenoti offers several features designed to automate operations and improve the guest experience, including a few that are powered by artificial intelligence.
- AI Receptionist: A unique feature that answers every call, books appointments, and handles FAQs 24/7 so businesses don't miss bookings.
- Direct Social Bookings: This allows guests to book appointments directly from platforms like Google, Instagram, or Facebook without needing to log in.
- Automated Waitlist Management: The system automatically notifies clients on a waitlist to fill openings from canceled appointments.
- Unified Guest Experience: The platform integrates online booking, payments, memberships, and loyalty programs to create a more seamless process for clients from start to finish.
Moxie features
Moxie provides a platform with several features designed for medspa entrepreneurs, including:
- All-in-one solution: The platform integrates software, marketing, compliance, and business coaching, which can replace the need for several different systems.
- Preferred Pricing: Clients can access exclusive savings of up to 55% on medspa products, devices, and supplies through collective purchasing power.
- Medical Director Matching: A unique service that helps medspas connect with qualified medical directors to meet regulatory requirements.
- Business Coaching: Each client is assigned a dedicated Practice Success Manager for one-on-one coaching and strategic guidance.
Comparing Zenoti, Moxie and Portrait Care's features
Why choose one over the other?
- You would choose Zenoti over Moxie if you operate a broader range of beauty and wellness businesses, such as a salon, spa, or fitness center, and not just a medspa. Its platform is built around powerful, AI-driven software features designed to optimize complex operations for established, multi-location businesses.
- You would choose Moxie over Zenoti if you are an entrepreneur specifically looking to launch and grow a medspa, as it offers a comprehensive support system that goes beyond software. Its unique services, including one-on-one business coaching, medical director matching, and preferred pricing on supplies, provide a guided experience that is especially valuable for first-time business owners.
Considering Portrait Care vs Zenoti and Moxie
- You would choose Portrait Care if you want to eliminate EHR fees while still accessing a comprehensive platform. While competitors like Zenoti start at a high monthly fee and Moxie’s pricing isn't transparent, Portrait Care provides core EHR complimentary with Portrait membership, letting you manage your practice essentials without an EHR fee. This approach allows you to grow your business on your own terms, making it a financially smarter choice for both new and established clinics.
What are the customers saying?
Zenoti reviews
User reviews indicate that the onboarding and setup experience is a recurring topic, with some customers reporting slow communication, data upload errors, and issues with marketing emails.
Check out more Zenoti reviews here.
Moxie reviews
User reviews for Moxie often focus on the company's role in launching a medspa, with recurring topics including team support, operational efficiency, and business growth. Check out more Moxie reviews here.
Portrait Care reviews
Our clients often tell us they find our comprehensive, all-in-one platform incredibly useful for managing everything from technology and marketing to operations and compliance. They also appreciate the exclusive supply savings and dedicated support that helps them launch and grow their clinics.
Portrait Care provides a robust electronic health record (EHR) platform; unlike other software in the space, core EHR is complimentary with Portrait membership. Want to learn more? Check us out here.
Zenoti, Moxie, or Portrait Care: Which is the best platform for you?
Ultimately, the best platform for you hinges on your unique business goals. Zenoti excels with its AI-driven features for large-scale operations, and Moxie shines in guiding new entrepreneurs through launching a medspa. However, for a truly comprehensive solution that scales with you, Portrait Care stands out by combining powerful software, essential services, and unmatched supply savings into one seamless platform. It’s the smart choice for ambitious providers looking to grow faster while staying independent.
Related reading
- SkinPen Wholesale Distributor Guide for Practices
- Daxxify Wholesale Distributor Guide for Licensed Practices
- Mangomint vs. Moxie
- The Best Dermatology Patient Engagement Software [2026]
- What is the Best Medical Spa Software?
Save up to 60% on select products
Portrait brings marketplace purchasing and practice software together to support your daily operations. Actual savings vary by product and purchasing needs. See your supply pricing.
