Zenoti vs. Vagaro

Competitor
Aug 22, 2025
Portrait Care
Portrait Care Team
Portrait Care
Zenoti vs. Vagaro
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Choosing the right business management software is a critical decision for any salon, spa, or fitness center, leading many to compare platforms like Zenoti and Vagaro. This article will explore both companies and their specific business payment solutions. We will compare their features and pricing to help you decide which platform is the right choice for your operations.

A quick overview on Zenoti and Vagaro

What is Zenoti?

a screenshot of Zenoti 's website

Zenoti is a cloud-based software platform with business solutions for the beauty, wellness, and fitness industries. It offers tools for managing operations, including online booking, point of sale, memberships, and integrated payroll.

The platform’s key differentiators are its AI-powered features, such as an AI receptionist and an AI assistant, which are built into its all-in-one system. Zenoti is designed for salons, spas, barbershops, medspas, and fitness centers, from single-location businesses to large enterprises.

What is Vagaro?

a screenshot of Vagaro 's website

Vagaro is a business management software for companies in the beauty, wellness, and fitness sectors. The platform provides tools for appointment scheduling, payment processing, inventory management, and marketing.

It includes a marketplace for businesses to connect with customers and supports in-person, mobile, and live-streamed services. Pricing is based on the number of bookable calendars, with optional add-on features available for a monthly fee.

Features of Zenoti and Vagaro

Zenoti features

Zenoti provides a comprehensive suite of tools designed to automate operations and enhance the guest experience. Its platform includes several unique features:

  • AI-powered tools: The platform offers an AI Receptionist that answers calls and books appointments 24/7, along with an AI assistant named Zeenie that provides real-time business insights.
  • Automated revenue drivers: Features like dynamic pricing, automated upsells, and abandoned cart recovery are built in to help businesses increase their average ticket size and capture lost sales.
  • Unified system: It combines appointment scheduling, point-of-sale, marketing, inventory, and payroll into a single, centralized platform to streamline management for salons, spas, and medspas.
  • Direct social bookings: Clients can book appointments directly from platforms like Google and Instagram without needing to log in, which simplifies the customer journey.

Vagaro features

Vagaro offers a suite of features designed to manage client bookings, marketing, and payments.

  • Multi-channel booking: The platform supports appointments at a business location, mobile services at a client's location, and virtual sessions via live stream.
  • Vagaro Marketplace: Businesses gain visibility on a marketplace with over 20 million potential customers and can post daily deals to attract new clients.
  • Automated notifications: The system sends automatic appointment reminders and confirmations to clients, which helps reduce no-shows.
  • Integrated payments: The platform includes its own payment processing system that supports credit cards, online invoices, and point-of-sale hardware.

Comparing Zenoti, Vagaro and Portrait Care's features

Why choose one over the other?

  • Businesses focused on scaling and enterprise-level management would choose Zenoti for its powerful, all-in-one system. Its platform is built around sophisticated AI-powered tools, like an AI receptionist and dynamic pricing, designed to automate complex operations and maximize revenue across multiple locations. This makes it a superior choice for large brands seeking a single, unified solution, which contrasts with Vagaro's model that is more tailored to individual providers.

  • Vagaro is the clear winner for solo practitioners and small businesses that prioritize affordability and flexibility. Its low starting price and 30-day free trial offer a risk-free way to get started, while its a-la-carte add-ons ensure businesses only pay for the features they actually use. This cost-effective, customizable approach is more practical for smaller operations compared to Zenoti's expensive, all-inclusive enterprise package that lacks a free trial.

Considering Portrait Care vs Zenoti and Vagaro

  • For medical wellness clinics that need a complete business solution without the high upfront costs, Portrait Care is the clear choice. While competitors require expensive subscriptions or charge for individual features, our all-in-one platform provides a robust EHR, critical services like medical oversight, and access to significant supply savings—all free to get started.

What are the customers saying?

Zenoti reviews

User reviews for Zenoti often mention the platform's feature set and customer support, while some customers have reported issues related to billing, communication, and technical problems with the system. Check out more Zenoti reviews here.

Vagaro reviews

User reviews for Vagaro frequently discuss its features, like online booking and payment processing, and customer support, while some have noted issues with credit card requirements and software performance. Check out more Vagaro reviews here.

Portrait Care reviews

Our clients often tell us how our all-in-one platform has been a game-changer, providing them with the tools for financial independence and the freedom to focus on growth. They find our comprehensive approach—combining software, operational support, and compliance—essential for simplifying their journey as entrepreneurs.

As a key benefit, our robust electronic health record (EHR) platform is a freemium service where the core functionality is free, and it costs nothing to get started. Want to learn more? Check us out here.

Zenoti, Vagaro, or Portrait Care: Which is the best platform for you?

Ultimately, the best platform for your business depends on your specific needs, as both Zenoti and Vagaro offer strong features for different types of wellness companies. While Zenoti excels in enterprise management and Vagaro offers flexibility for smaller businesses, we recommend Portrait Care for medical wellness clinics focused on growth. Its all-in-one platform uniquely combines powerful software, essential services, and significant savings, empowering you to build your business with confidence and independence.

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