Zenoti vs. PatientNow
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Book Intro CallFor businesses in the beauty, wellness, and medical aesthetics sectors, choosing the right management software often involves comparing platforms like Zenoti and PatientNow. This article will break down what each solution is, compare their features and pricing, and help you decide which is the most suitable option for your specific needs.
A quick overview on Zenoti and PatientNow
What is Zenoti?

Zenoti provides a unified, cloud-based software platform for businesses in the salon, spa, medspa, and fitness industries. Its core solutions cover operations from online booking and appointment scheduling to integrated payments, payroll, and inventory management.
The platform includes AI-powered features, such as an AI Receptionist for handling calls and a real-time data assistant. Zenoti operates on a subscription model with pricing starting at $400 per month and does not offer a free version or trial.
What is PatientNow?

PatientNow provides a software platform for the elective medical industry, with a focus on aesthetics and wellness practices. Its business solutions cover electronic medical records (EMR), practice management, patient engagement, payments, digital marketing, and photography.
The platform is built specifically for the aesthetics and wellness sectors, rather than being a generic medical software. It includes features such as AI-enhanced workflows, digital skin analysis, and an integrated RxPhoto application for managing patient images.
Features of Zenoti and PatientNow
Zenoti features
Zenoti's platform is equipped with several features designed to automate operations and enhance the guest experience:
- AI Receptionist: An automated system that answers calls and books appointments 24/7, ensuring businesses never miss a booking.
- Direct Social Bookings: Allows guests to book appointments directly from platforms like Google or Instagram without needing to log in.
- Automated Waitlist Management: Automatically notifies clients about open slots from cancellations and fills the appointment book.
- Dynamic Pricing: Adjusts service prices based on factors like peak hours or provider demand.
PatientNow features
PatientNow's platform is designed with several features for aesthetic and wellness practices:
- An integrated system that includes electronic medical records (EMR), practice management, patient engagement, and payment processing.
- AI-powered tools for marketing automation, along with digital skin analysis technology to aid in patient consultations and treatment acceptance.
- The RxPhoto app integration, which provides tools for capturing, managing, and securely comparing before-and-after patient images.
- Tailored solutions for different specialties, including med spas, plastic surgery, dermatology, and weight loss.
Comparing Zenoti, PatientNow and Portrait Care's features
Why choose one over the other?
You would choose Zenoti if your business is in the broader beauty and wellness space, such as a salon, spa, or fitness center, as its platform is designed for a wider range of industries beyond just medical aesthetics. Zenoti's strength lies in its comprehensive, AI-driven operational tools like the AI Receptionist and dynamic pricing, which automate daily management for high-volume service businesses. Its transparent starting price of US$400.00/month also provides a clear financial baseline, unlike PatientNow's custom quote process.
Conversely, you would select PatientNow if you operate a specialized elective medical practice like a medspa, plastic surgery, or dermatology clinic that requires robust clinical features. PatientNow is built around a HIPAA-compliant EMR system and offers specialized tools like the RxPhoto app for detailed before-and-after imaging, which are critical for medical documentation. While Zenoti serves medspas, PatientNow's dedicated focus on medical workflows and compliance makes it a more suitable choice for practices prioritizing clinical management over general salon operations.
Considering Portrait Care vs Zenoti and PatientNow
You would choose Portrait Care if you want a truly all-in-one solution that combines software, essential services, and significant supply savings without the high upfront costs of competitors. Unlike Zenoti's steep monthly fee or PatientNow's opaque pricing, Portrait Care offers a freemium EHR to get you started for free, plus exclusive national pricing power that saves you up to 60%+ on supplies. This integrated approach empowers you to run smarter and grow faster while maintaining financial independence.
What are the customers saying?
Zenoti reviews
User reviews for Zenoti often discuss the platform's range of features and the responsiveness of its customer support. Some users note a learning curve with the system, while others report issues concerning billing practices and marketing communications. Check out more Zenoti reviews here.
PatientNow reviews
User reviews for PatientNow are varied, with some users reporting issues regarding the software's implementation process and its effect on business operations. A recurring concern involves the lack of features for flagging urgent patient issues. Check out more PatientNow reviews here.
Portrait Care reviews
Our clients often highlight the financial independence and improved work-life balance they've achieved since partnering with us. They find our all-in-one platform, which combines seamless software with exclusive supply savings, to be a key driver of their success and growth.
Portrait Care provides a robust electronic health record (EHR) platform that is available as a freemium service. The core EHR functionality is free, with optional premium add-ons for enhanced features and integrations. Some advanced add-ons are included at no extra cost for users in higher membership tiers. It is also free to get started unlike other software in the space. Want , check us out here.
Zenoti, PatientNow, or Portrait Care: Which is the best platform for you?
Choosing the right platform is a crucial decision for any aesthetic or wellness practice, and both Zenoti and PatientNow offer strong features tailored to specific business models. However, for providers seeking a truly comprehensive solution that supports growth and independence, Portrait Care stands out. By integrating powerful software with essential services and significant supply savings, it provides an unmatched foundation to help your business thrive on your own terms.
One Platform.
Everything You Need.
Everything You Need.
Portrait combines the technology, support, and savings to run and scale your modern medical wellness business.
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