Zenoti vs. AestheticsPro

Choosing between Zenoti and AestheticsPro for your business management and payment solutions requires a close look at what each platform offers. Both serve the wellness and aesthetics industries, but they cater to different specializations. This article will explain what Zenoti and AestheticsPro are, compare their features and pricing structures, and help you decide which is the right choice for your business needs.

A quick overview on Zenoti and AestheticsPro

What is Zenoti?

Zenoti provides a cloud-based software platform for businesses in the beauty, wellness, and fitness industries. The company serves over 30,000 businesses, including salons, spas, medspas, and fitness centers, across more than 50 countries.

The platform is a unified system that combines operational tools with AI-powered features. Its specific functionalities include an AI Receptionist for 24/7 call handling, automated marketing, and dynamic pricing based on demand.

What is AestheticsPro?

AestheticsPro provides a software platform designed for the medical aesthetics industry, serving nearly 30% of medical spas in the US and Canada. The company offers a suite of business solutions, including a HIPAA-compliant Electronic Medical Records (EMR) system, marketing tools, online scheduling, and payment processing.

The software was developed with over 15 years of client feedback, which influenced features like its cloud-based electronic charting. It also provides specialized tools such as advanced medical photo solutions with alignment guides and ghosting features for consistent imaging.

Features of Zenoti and AestheticsPro

Zenoti features

Zenoti provides several features designed to automate business operations and improve the guest experience:

• AI Receptionist: An automated system that answers calls 24/7 to handle appointment bookings and answer frequently asked questions.
• Automated Marketing: Tools for abandoned cart recovery and managing loyalty programs to re-engage clients and encourage repeat business.
• Dynamic Pricing: The ability to automatically adjust service prices based on factors like peak hours or provider demand.
• Direct Social Bookings: An option for clients to book directly from social media platforms without needing to log in.

AestheticsPro features

AestheticsPro provides several features designed for medical spa operations:

• AP Focus: An advanced medical photo solution with alignment guides and ghosting features for consistent before-and-after imaging.
• Telemedicine and E-Prescribe: HIPAA-compliant tools for virtual consultations and electronic prescription capabilities.
• Customizable E-Records: A system for creating tailored digital client intake and consent forms.
• Integrated Marketing and Loyalty: Tools for campaign management, email marketing, and a rewards program tied to customer spending.

Comparing Zenoti, AestheticsPro and Portrait Care's features

Why choose one over the other?

• You would choose Zenoti if your business operates in the broader beauty and wellness space, such as a salon, spa, or fitness center, and you prioritize advanced automation. Zenoti's platform offers a suite of AI-powered tools like an AI Receptionist and dynamic pricing that are designed to maximize revenue and efficiency across various service models. While AestheticsPro is strong in the medical niche, Zenoti provides a more versatile solution for businesses looking for comprehensive, AI-driven growth tools.

• You would choose AestheticsPro if you run a medical spa or aesthetics clinic that requires specialized, HIPAA-compliant clinical features. The platform is built specifically for this industry, offering integrated telemedicine, e-prescribe capabilities, and an advanced medical photo solution, which are not central to Zenoti's offering. This deep focus on medical workflows and compliance makes AestheticsPro a more suitable choice for practices with specific clinical and documentation needs.

Considering Portrait Care vs Zenoti and AestheticsPro

• You would choose Portrait Care if you want a truly all-in-one platform that eliminates financial barriers to starting and scaling your practice. While competitors like Zenoti and AestheticsPro charge significant monthly fees from day one, Portrait Care is free to get started and includes core EHR functionality at no cost. This allows you to access essential software, services, and major supply savings without the upfront investment, empowering you to grow your business on your own terms.

What are the customers saying?

Zenoti reviews

Some users report challenges with Zenoti's onboarding process and ongoing use, citing issues like being billed before the system is live, slow support, technical bugs, and difficulty unsubscribing from marketing emails. Check out more Zenoti reviews here.

AestheticsPro reviews

Some users report technical issues with the software, particularly concerning device compatibility on tablets and the functionality of electronic forms. Check out more AestheticsPro reviews here.

Portrait Care reviews

Our users often highlight the financial independence and improved work-life balance they've gained since partnering with us. A major benefit is our robust electronic health record (EHR) platform; unlike other software in the space, it is completely free to get started.

The core EHR functionality is provided at no cost, with optional premium add-ons available for practices ready to scale. This all-in-one approach, combining software with access to major supply savings, empowers clinics to grow on their own terms. Want to see for yourself? Check us out here.

Zenoti, AestheticsPro, or Portrait Care: Which is the best platform for you?

Ultimately, the right platform for your business—whether it's Zenoti, AestheticsPro, or Portrait Care—depends on your specific needs. Zenoti excels with its AI-driven automation for a wide range of wellness businesses, while AestheticsPro offers deep, HIPAA-compliant features tailored for medical spas. However, for providers seeking a truly comprehensive solution that supports growth from day one, we recommend Portrait Care; its all-in-one platform offers essential software for free, combined with major supply savings and expert support, empowering you to build your practice without the financial barriers.