Portrait Care vs Zenoti

Sep 9, 2025
Portrait Care Team
Portrait Care vs Zenoti
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Choosing between Portrait Care and Zenoti for your medical spa's business management and payment solutions is a significant decision. This article will explain what each platform is and compare their different features and pricing models. The goal is to provide the information you need to decide which platform is the right choice for your business.

A quick overview on Portrait Care and Zenoti

What is Portrait Care ?

a screenshot of Portrait Care's website

Portrait Care is a platform that provides business solutions for medical spas, including dermatology practices, plastic surgery clinics, and IV hydration lounges. The platform combines integrated software for operations like EHR and scheduling with essential services such as medical oversight and compliance support.

A key feature is access to national pricing power, which can provide significant savings on supplies, while allowing clinic owners to retain full control of their business. The company's pricing model does not include monthly fees, revenue sharing, or long-term commitments.

What is Zenoti?

a screenshot of Zenoti 's website

Zenoti provides a cloud-based, mobile-first software platform designed to unify operations for businesses in the beauty, wellness, and fitness industries. The all-in-one solution covers appointment booking, billing, and inventory management for salons, spas, and medical spas.

A unique aspect of the platform is its use of AI-driven tools, including an AI Receptionist and a predictive analytics assistant. The company also has a global presence, serving over 30,000 businesses across more than 50 countries.

Features of Portrait Care and Zenoti

Portrait Care features

Portrait Care provides a suite of features tailored for medical spas, including several that help it stand apart.

  • A unified platform that integrates operational software, essential business services, and access to supply savings.
  • End-to-end software tools that cover EHR, scheduling, payment processing, CRM, and inventory management.
  • Comprehensive support services for medical oversight, compliance, marketing, and expert coaching.
  • Access to national pricing power, which can provide savings of up to 60% on necessary supplies and equipment.
  • A focus on helping owners maintain full business autonomy while building their personal brand.

Zenoti features

Zenoti provides a cloud-based platform with a range of features designed for medical spas and other wellness businesses.

  • An AI Receptionist that answers calls and books appointments 24/7 to reduce missed bookings.
  • Online booking that allows guests to schedule appointments directly from a business's website, app, or social media pages.
  • Automated marketing tools for upselling, abandoned cart recovery, and personalized campaigns.
  • An AI-powered assistant, Zeenie, that delivers real-time business reports and insights on demand.
  • A unified suite of tools for managing appointment scheduling, billing, inventory, and customer relationships in a single system.

Comparing Portrait Care and Zenoti's features

Why choose one over the other?

Why you might choose Portrait Care

  • Portrait Care is an excellent choice for new or budget-conscious medical spas, as the platform is free to start on and its EHR remains free. This allows clinic owners to access essential management tools without a significant upfront investment.
  • Medical spa owners focused on profitability will appreciate the access to national pricing power, which offers savings of up to 60% on supplies and equipment. This unique feature directly reduces operational costs and improves the bottom line.
  • The platform is ideal for providers who need more than just software, offering integrated support for medical oversight, compliance, and marketing. This comprehensive approach helps ensure the business runs safely and grows effectively, which is particularly important in the regulated medical aesthetics field.

Why you might choose Zenoti

  • Zenoti is a strong contender for established or rapidly growing medical spas that can leverage its advanced, AI-powered features. Tools like the AI Receptionist and Zeenie, the predictive analytics assistant, can automate complex tasks and provide deep business insights that justify the investment.
  • Businesses looking for a feature-rich, all-encompassing solution will find Zenoti's extensive suite of tools appealing. The platform covers everything from dynamic pricing and automated marketing to integrated payroll and employee performance management in a single system.
  • For multi-location medical spas or those with ambitions to scale, Zenoti's proven track record with over 30,000 businesses globally provides confidence. Its robust, cloud-based infrastructure is designed to support complex operations and expansion.

Considering Portrait Care vs Zenoti

When weighing your options, it's crucial to look beyond a simple feature list and consider which platform is truly built for the unique challenges and opportunities of running a medical spa. While Zenoti offers a broad software solution, Portrait Care is designed with the independent medical spa owner in mind, providing a distinct set of advantages that directly impact your growth and profitability.

  • For new and growing medical spas, managing startup costs is critical. Portrait Care understands this, which is why the platform is free to start on, and our core EHR software remains free. This approach removes the initial financial barrier, allowing you to access essential management tools and invest your capital where it matters most—in growing your practice.
  • Unlike other platforms, our focus extends beyond software to your bottom line. We leverage the collective buying power of over 1,000 clinics to give you access to national pricing power, resulting in savings of up to 60%+ on the supplies and equipment you use every day. This isn't just a feature; it's a direct boost to your profitability that other platforms don't offer.
  • Running a medical spa involves more than just booking appointments; it requires navigating complex compliance and medical oversight regulations. We provide comprehensive support in these critical areas, along with marketing services and expert coaching. This integrated support system ensures you can operate safely and grow effectively, giving you peace of mind that software alone can't provide.
  • Our platform is built to empower your independence, not just manage your operations. We provide the tools and support to help you build your personal brand and achieve your vision of business ownership. With Portrait, you get the backing of a national platform without giving up control, allowing you to scale your business on your own terms.

What are the customers saying?

Portrait Care reviews

Testimonials from medical spa owners mention topics such as financial outcomes, operational efficiency, and brand development. Check out more Portrait Care reviews here.

Zenoti reviews

User reviews often point to a lengthy and complex onboarding process, with some finding the system confusing to navigate initially. Other feedback mentions that support is limited to chat and email, and that some features did not work as expected. Check out more Zenoti reviews here.

Portrait Care or Zenoti: Which is the best platform for you?

Ultimately, both Zenoti and Portrait Care offer robust solutions, but the choice often comes down to the specific needs of your medical spa. Portrait Care is an excellent choice as the platform is free to start on and its EHR remains free, removing initial financial barriers for new or growing practices. This, combined with unique benefits like national pricing power for significant supply savings and integrated support for compliance and marketing, makes it a powerful tool specifically designed to help medical spas thrive and maintain their independence.

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