Portrait Care vs PatientNow

Sep 9, 2025
Portrait Care Team
Portrait Care vs PatientNow
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If you're exploring practice management solutions for your medical spa, you may be weighing the differences between Portrait Care and PatientNow. This article explains what each platform is, compares their respective features and pricing structures, and provides the information you need to decide which is the best choice for your business.

A quick overview on Portrait Care and PatientNow

What is Portrait Care ?

a screenshot of Portrait Care's website

Portrait Care is a comprehensive platform designed for medical spas, weight loss clinics, dermatology practices, and plastic surgery clinics. It provides an all-in-one solution that includes software, essential services, and cost-saving opportunities on supplies and equipment.

The integrated software features EHR, scheduling, and CRM, while services cover medical oversight, compliance, and marketing. A key differentiator is the platform's national pricing power, which gives clinics access to savings of up to 60% on essential products and equipment.

What is PatientNow?

a screenshot of PatientNow 's website

PatientNow provides a practice management solution for the elective medical industry, with a focus on the aesthetics and wellness sectors. Its purpose-built technology is designed to streamline operations and support business growth for medical spas.

The all-in-one platform integrates electronic medical records (EMR), patient engagement, marketing, and photography. The company also offers consulting services that help businesses achieve market differentiation and growth.

Features of Portrait Care and PatientNow

Portrait Care features

Portrait Care offers several features designed to support medical spas in their operations and growth:

  • An integrated software suite that includes EHR, scheduling, CRM, and inventory management.
  • Essential services like medical oversight, compliance support, and marketing assistance.
  • Access to national pricing power, which can provide significant savings on supplies and equipment.
  • Support for both launching a new practice and growing an existing one.
  • Tools and services that help providers build their personal brand while remaining independent.

PatientNow features

PatientNow's all-in-one platform offers several features designed to streamline operations for medical spas, including:

  • AI-powered tools to automate SMS and email marketing campaigns.
  • An integrated photography app, RxPhoto, with tools for before-and-after comparisons and automated photo management.
  • Patient engagement tools that include automated reminders, follow-up campaigns, and a recall feature to help with client retention.
  • Digital skin analysis technology designed to improve treatment acceptance and client retention.
  • Integrated payment processing to streamline financial tracking and transactions.

Comparing Portrait Care and PatientNow's features

Why choose one over the other?

  • You might choose Portrait Care if you're looking for a cost-effective entry point, as its core EHR software is free to use. The platform provides a truly all-in-one solution by bundling software with essential services like medical oversight and compliance support, which is invaluable for new medical spas. Furthermore, its access to exclusive national pricing offers significant savings on supplies, directly impacting your bottom line.

  • PatientNow could be the preferred choice for a medical spa focused on sophisticated marketing and patient management. The platform stands out with specialized features like AI-powered marketing automation and the advanced RxPhoto app for seamless before-and-after photo management. These tools are ideal for practices aiming to boost patient retention and showcase treatment results effectively.

Considering Portrait Care vs PatientNow

  • While many platforms come with a hefty price tag, Portrait Care is built to be accessible from the start. Our core EHR software is completely free to use, allowing you to establish your medical spa on a robust platform without the initial financial burden. This lets you focus your capital on growth, not on software fees.

  • Our platform is a truly all-in-one solution that combines technology with essential services. Beyond the integrated EHR, scheduling, and CRM, we provide critical support for medical oversight and compliance. This eliminates the need to juggle multiple vendors, giving you a single, streamlined partner for your entire operation.

  • One of our most powerful and unique advantages is access to national pricing power. Medical spas on our platform save up to 60%+ on the supplies and equipment they use daily. This is a direct financial benefit that boosts your profitability in a way that software-only platforms like PatientNow simply cannot match.

  • We function as a growth partner, not just a software vendor. We provide comprehensive launch support for new practices and expert coaching to help you scale. Our goal is to empower you to run a safe, compliant, and thriving medical spa while building your personal brand and maintaining your independence.

What are the customers saying?

Portrait Care reviews

Testimonials from providers mention topics such as financial independence, operational support, and building a personal brand. Check out more Portrait Care reviews here.

PatientNow reviews

User feedback for PatientNow often mentions an outdated interface, issues with customer support, high fees, and technical glitches with certain features. Check out more PatientNow reviews here.

Portrait Care or PatientNow: Which is the best platform for you?

While both platforms offer valuable tools, Portrait Care is an exceptional choice for medical spas, particularly because its core EHR is free to use. This all-in-one solution goes beyond software by bundling essential services like medical oversight and compliance support, which are critical for running a safe and successful practice. Furthermore, the access to national pricing power provides significant savings on supplies, directly boosting your profitability in a way other platforms can't.

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Portrait combines the technology, support, and savings to run and scale your modern medical wellness business.
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