Portrait Care vs Boulevard
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Book Intro CallChoosing the right business management and payment solution is a critical decision for any medical spa. If you're evaluating your options, you may be considering platforms like Portrait Care and Boulevard. This article will explain what each platform offers, compare their features and pricing structures, and provide the information you need to decide which is the better choice for your business.
A quick overview on Portrait Care and Boulevard
What is Portrait Care ?

Portrait Care is a platform that provides business solutions for medical spas, including integrated software and essential services. The software features include EHR, scheduling, payment processing, CRM, and inventory management, while services cover medical oversight, compliance, marketing, and expert coaching.
The platform gives users access to national pricing power, which can lead to savings of up to 60% on supplies and equipment. Its business model involves no monthly fees, revenue sharing, or long-term commitments, allowing clinic owners to retain control of their business.
What is Boulevard?

Boulevard provides a software platform to manage appointment-based businesses in the self-care and wellness industries. It offers specialized solutions for medical spas, salons, spas, barbershops, and massage businesses.
The platform is designed to address both client experience and operational efficiency through features like self-booking, marketing, and payment processing. Boulevard also supports multi-location businesses, franchises, and enterprises with APIs, integrations, and AI-powered tools.
Features of Portrait Care and Boulevard
Portrait Care features
Portrait Care offers a platform with several features designed to support medical spas:
- An integrated software suite that includes EHR, scheduling, payment processing, CRM, and inventory management.
- A range of services covering medical oversight, compliance support, marketing, and expert coaching.
- Access to national pricing power, which provides savings of up to 60% on essential products and equipment.
- A model that allows medical spa owners to retain full control and independence over their business.
- Support for both launching a new practice and scaling an existing one.
Boulevard features
Boulevard's platform provides several features tailored for appointment-based businesses like medical spas:
- Precision Scheduling™: A proprietary technology that offers clients a self-booking option while optimizing the business’s calendar.
- All-in-one POS: A point-of-sale system designed specifically for beauty and wellness brands, rather than generic storefronts.
- Forms & Charts: The platform includes digital forms and charting capabilities for maintaining client records.
- Marketing and Loyalty: Built-in tools for marketing campaigns, client messaging, memberships, and loyalty programs.
- Client Management: Capabilities for creating and managing detailed client profiles to track history and preferences.
Comparing Portrait Care and Boulevard's features
Why choose one over the other?
You might choose Portrait Care if you're a medical spa owner looking for a comprehensive, cost-effective solution to launch or grow your business. The platform is free to start on and its EHR remains free, which lowers the barrier to entry for new practices. Beyond software, Portrait Care provides essential services like medical oversight and compliance support, plus significant savings on supplies, making it an all-in-one partner for managing both the clinical and business sides of your spa.
On the other hand, Boulevard could be the better choice if your primary focus is on refining the client experience with advanced, specialized tools. Its platform offers features like Precision Scheduling™ for optimized self-booking and a POS system specifically designed for wellness businesses. For medical spas that want to heavily invest in client retention, Boulevard’s built-in marketing, loyalty, and membership features provide a powerful, integrated toolkit.
Considering Portrait Care vs Boulevard
Focus on cost-effective startup and growth: It's free to start on Portrait Care, and our EHR remains free, which significantly lowers the financial barrier for launching or expanding your medical spa. While Boulevard focuses on premium software features, we prioritize making essential tools accessible so you can invest your capital where it matters most—in your clients and services.
Comprehensive business support, not just software: Boulevard offers a strong software platform, but a medical spa needs more than just scheduling and marketing tools. We provide an all-in-one solution that integrates essential services like medical oversight and compliance support directly into our platform. This means you get a partner who understands the clinical side of your business, helping you navigate regulations and operate safely—a critical component not central to Boulevard's offering.
Direct impact on your bottom line: Our model is designed to make your medical spa more profitable. Through our national pricing power, you gain access to savings of up to 60%+ on the essential products and equipment you use every day. This is a unique financial advantage that goes beyond the operational efficiencies offered by standard software, directly reducing your costs and increasing your margins.
A partner in your entrepreneurial journey: We are built for independent providers who want to build their brand and business. From launch support that handles the administrative "headaches" to expert coaching that helps you scale, our platform is designed to empower you as a business owner. As our partners often say, we help bring your vision to life, allowing you to focus on patient care rather than getting bogged down in operational details.
What are the customers saying?
Portrait Care reviews
Available customer feedback for Portrait Care primarily consists of testimonials from providers. These testimonials touch on topics such as financial outcomes, operational management, and business branding. Check out more Portrait Care reviews here.
Boulevard reviews
User reviews for Boulevard often discuss the platform's features for appointment-based businesses like medical spas, including its scheduling, payment, and marketing tools, with feedback reflecting a variety of experiences. Check out more Boulevard reviews here.
Portrait Care or Boulevard: Which is the best platform for you?
Ultimately, both platforms offer valuable tools, but Portrait Care stands out as an exceptional choice for medical spas. It's free to start on and the EHR remains free, making it incredibly accessible for practices at any stage. Furthermore, features like integrated medical oversight, compliance support, and access to major supply savings provide the comprehensive support essential for running a successful medical spa, allowing you to focus on your patients and business growth.
One Platform.
Everything You Need.
Everything You Need.
Portrait combines the technology, support, and savings to run and scale your modern medical wellness business.
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