PatientNow vs. Nextech
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Book Intro CallIf you're in the elective or specialty medical field and need a practice management system with integrated payment solutions, you may be comparing PatientNow and Nextech. This article will provide a detailed comparison of both platforms, examining their core features and pricing to help you decide which is the best choice for your practice.
A quick overview on PatientNow and Nextech
What is PatientNow?

PatientNow provides practice management software and consulting services for the elective medical industry, including med spas, plastic surgery, and wellness clinics. Its solutions include electronic medical records, patient engagement tools, integrated payments, and digital marketing automation.
The company offers an all-in-one platform that combines its software with consulting services, tailored for both clinical and non-clinical practices. Unique features include integrated tools for advanced before-and-after photography management and AI-powered marketing campaigns.
What is Nextech?

Nextech provides electronic medical record (EMR) and practice management software for specialty medical practices. The company develops solutions for the dermatology, ophthalmology, orthopedics, plastic surgery, and med spa industries.
Its platform is purpose-built for these specialties and includes tools for revenue cycle management, CRM, and analytics. Nextech uses a subscription-based pricing model with custom quotes tailored to each practice's specific requirements.
Features of PatientNow and Nextech
PatientNow features
PatientNow's platform is designed as an all-in-one solution for the aesthetics and wellness industry, offering several specialized tools:
- AI-Powered Marketing: The platform includes AI-powered automation for creating and sending SMS and email campaigns to patients.
- Advanced Photography: An integrated photography app, RxPhoto, helps manage before-and-after images with features like background removal, notation tools, and automated labeling.
- Digital Skin Analysis: The software incorporates digital skin analysis technology to help improve lead conversion and increase patient acceptance of treatment plans.
- Automated Patient Engagement: It offers automated follow-up campaigns through text, email, and phone to improve patient retention.
Nextech features
Nextech provides a suite of features centered on its integrated EMR and practice management software:
- Integrated EMR and Practice Management: The software combines electronic medical records and practice management into a single system designed to improve workflow efficiency.
- Specialty-Specific Platform: Nextech offers a purpose-built platform for specialties like dermatology, ophthalmology, and plastic surgery, with features that evolve based on the input of specialty physicians.
- Mobile Platform: An innovative mobile platform allows providers and staff to access the system and increase productivity from anywhere.
- Advanced Analytics and RCM: The system includes tools for advanced analytics and revenue cycle management to help practices monitor financial performance and optimize revenue.
Comparing PatientNow, Nextech and Portrait Care's features
Why choose one over the other?
Choose PatientNow if your practice's primary goal is growth through marketing and patient acquisition, particularly in the med spa and wellness space. The platform's built-in AI-powered marketing tools and advanced RxPhoto app for before-and-afters are specifically designed to attract and retain clients in the aesthetics industry. This focus on business growth gives it an edge for practices that prioritize marketing over deep clinical specialization.
A specialty medical practice like dermatology or plastic surgery would opt for Nextech due to its purpose-built EMR and practice management system. The software is developed with input from specialty physicians, ensuring workflows and templates are highly tailored to specific clinical needs. Practices focused on optimizing core clinical operations and revenue cycle management will find Nextech's robust, specialty-specific platform more aligned with their requirements.
Considering Portrait Care vs PatientNow and Nextech
Choose Portrait Care if you want a complete business partner, not just a software vendor. Unlike competitors who require custom quotes and can be very expensive, Portrait Care is free to get started and combines an intuitive EHR platform with essential services like medical oversight, compliance, and marketing support. This all-in-one approach, which also includes up to 60%+ in supply savings, empowers you to launch and scale your practice without the high upfront costs or fragmented solutions offered by others.
What are the customers saying?
PatientNow reviews
Customer reviews for PatientNow are mixed, with some users citing issues with the implementation process and business disruptions. Check out more PatientNow reviews here.
Nextech reviews
User feedback for Nextech often points to its high cost, with some mentioning expensive fees for licensing, maintenance, and additional features. Some users also find the EMR system can be confusing, particularly for certain types of practices. Check out more Nextech reviews here.
Portrait Care reviews
Our clients often tell us they love how our all-in-one platform empowers them to achieve their business goals, from gaining financial independence to driving sustainable growth. A big benefit is our robust electronic health record (EHR) platform, which is available as a freemium service; the core EHR functionality is free, with optional premium add-ons for enhanced features, and some advanced add-ons are included at no extra cost for users in higher membership tiers.
It’s also free to get started, unlike other software in the space, combining an intuitive platform with essential services and significant supply savings. Want , check us out here.
PatientNow, Nextech, or Portrait Care: Which is the best platform for you?
Choosing the right practice management software is a crucial step for any medical wellness clinic. While PatientNow excels in marketing automation and Nextech offers deep clinical specialization, both are strong contenders depending on your primary focus. However, for practices seeking a true partner that combines intuitive software, essential business services, and significant cost savings into one seamless package, we recommend Portrait Care as the ideal solution to help you launch and scale your business independently.
One Platform.
Everything You Need.
Everything You Need.
Portrait combines the technology, support, and savings to run and scale your modern medical wellness business.
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