Moxie vs. Vagaro

Competitor
Aug 22, 2025
Portrait Care
Portrait Care Team
Portrait Care
Moxie vs. Vagaro
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https://www.portraitcare.com/post/moxie-vs-vagaro

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When choosing a business management platform for an aesthetic or wellness practice, you might find yourself comparing specialized options like Moxie and Vagaro. This article will explain what each platform is and compare their distinct features and pricing models. The goal is to help you determine which solution is the right choice for your specific business needs.

A quick overview on Moxie and Vagaro

What is Moxie?

a screenshot of Moxie 's website

Moxie is a company that provides tools and services for aesthetic entrepreneurs to launch, run, and grow medspas. It offers an all-in-one platform that includes medspa-specific software, marketing, compliance tools, business coaching, and payroll.

The company's solutions are tailored for the aesthetics industry, with features like a launch accelerator program to help open a medspa in as little as 30 days. Other services include medical director matching and preferred pricing on supplies to give providers the purchasing power of larger chains.

What is Vagaro?

a screenshot of Vagaro 's website

Vagaro is a business management software for the beauty, wellness, and fitness industries. Its platform offers tools for appointment booking, payment processing, inventory management, and marketing.

The software includes a marketplace that connects businesses with a large customer base and allows clients to book mobile services or live stream classes. Vagaro's pricing is based on the number of bookable calendars, with a 30-day free trial available.

Features of Moxie and Vagaro

Moxie features

Moxie's platform includes several features designed to support medspa owners:

  • An all-in-one software suite that integrates Electronic Medical Records (EMR) and Customer Relationship Management (CRM) tools built specifically for the aesthetics industry.
  • Access to preferred pricing that leverages collective purchasing power, allowing practices to save up to 55% on products and supplies.
  • Compliance tools and workflows created in partnership with legal experts to help medspas navigate state regulations and maintain audit-ready documentation.
  • A medical director matching service to connect new practices with the required physician oversight, addressing a critical step in launching a medspa.

Vagaro features

Vagaro provides several features designed to streamline operations for businesses and enhance the client experience:

  • A booking system that allows clients to schedule services at a business location, request mobile services where the provider comes to them, or join live stream classes.
  • A consumer marketplace where users can discover businesses, find discounted services through a dedicated daily deals section, and book appointments.
  • Advanced search filters that let clients sort providers by amenities, language, and payment options.
  • Automated notifications and appointment reminders to help reduce client no-shows.

Comparing Moxie, Vagaro and Portrait Care's features

Why choose one over the other?

  • You would choose Moxie if you are an aesthetic entrepreneur who needs a comprehensive partner to launch and scale a medspa, not just a software tool. Moxie provides specialized, hands-on services like compliance support from legal experts, business coaching, and medical director matching tailored for the highly regulated aesthetics industry. This all-inclusive approach is ideal for founders who want expert guidance through every stage of their business journey.

  • Vagaro is the better choice for business owners in the broader beauty, wellness, or fitness sectors who want a flexible, self-service software with transparent, affordable pricing. Its platform features a large consumer marketplace to attract new clients and an a-la-carte pricing model that lets you pay only for the features you need. This makes it a more suitable option for businesses that do not require the intensive, medspa-specific launch services that Moxie offers.

Considering Portrait Care vs Moxie and Vagaro

  • You would choose Portrait Care if you want a platform built specifically for medical wellness that eliminates upfront software costs. Unlike its competitors, Portrait Care provides a robust electronic health record (EHR) platform with core functionality available for free, allowing you to get started without an initial investment. This approach gives you the specialized, compliant tools needed for a medspa, similar to Moxie, but with a more accessible and transparent entry point than Vagaro's paid subscription model.

What are the customers saying?

Moxie reviews

User reviews for Moxie frequently mention the company's support during the launch and operation of a medspa. Common topics in testimonials include business coaching, compliance, and overall growth. Check out more Moxie reviews here.

Vagaro reviews

User feedback for Vagaro frequently centers on its business management features, such as online booking and customer support, though some reviews mention issues with booking requirements and platform transitions. Check out more Vagaro reviews here.

Portrait Care reviews

Our partners often tell us how our all-in-one platform has helped them achieve greater financial freedom and a better work-life balance. They find our integrated tools and exclusive supply savings invaluable for streamlining operations and driving sustainable growth for their clinics.

A significant benefit we offer is a robust electronic health record (EHR) platform that is free to get started with, unlike many other solutions in the industry. Want to see how we can help your practice thrive? Check us out here.

Moxie, Vagaro, or Portrait Care: Which is the best platform for you?

Ultimately, the best platform for your practice depends on your unique goals, and you can't go wrong with any of these options. Moxie is ideal for those needing comprehensive launch support, while Vagaro offers a flexible solution for a broad range of wellness businesses. However, for an all-in-one platform built specifically for medical wellness clinics that combines specialized tools, compliance, and significant savings, we recommend Portrait Care to help you scale your practice efficiently and independently.

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Everything You Need.
Portrait combines the technology, support, and savings to run and scale your modern medical wellness business.
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