Moxie vs. PatientNow

Competitor
Aug 22, 2025
Portrait Care
Portrait Care Team
Portrait Care
Moxie vs. PatientNow
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When choosing practice management software for an aesthetics business, you might find yourself comparing Moxie and PatientNow, particularly for their payment solutions. This article provides an overview of what Moxie and PatientNow are, compares their features and pricing structures, and helps you decide which platform is the most suitable choice for your practice. By examining their core offerings, you can better determine which system aligns with your business requirements.

A quick overview on Moxie and PatientNow

What is Moxie?

a screenshot of Moxie 's website

Moxie offers a platform for aesthetic entrepreneurs that combines software with business support services. Its solutions include an all-in-one EMR and CRM system, marketing, compliance tools, business coaching, and access to preferred pricing on supplies.

The company integrates its software with services like 1:1 coaching from a dedicated Practice Success Manager and an in-house marketing team. It also provides a Launch Accelerator program, medical director matching, and payroll processing tailored for medspas.

What is PatientNow?

a screenshot of PatientNow 's website

PatientNow provides practice management software for the elective medical industry, with a focus on aesthetics and wellness. Its platform combines Electronic Medical Records (EMR), practice management, patient engagement, integrated payments, digital marketing, and photography.

The software is designed exclusively for the aesthetics industry and incorporates features like AI-enhanced workflows, digital skin analysis, and the RxPhoto app for image management. PatientNow offers two primary packages tailored to specific needs: the Med Spa & Wellness Solution and the Plastics & Derm Solution.

Features of Moxie and PatientNow

Moxie features

Moxie offers several features that combine software with hands-on business support to help aesthetic entrepreneurs.

  • All-in-One Software: An integrated system combining Electronic Medical Records (EMR) and Customer Relationship Management (CRM) functionalities, purpose-built for medspas.
  • Business Coaching: Clients receive 1:1 coaching from a dedicated Practice Success Manager with experience in the aesthetics industry.
  • Medical Director Matching: A service that connects medspas with qualified medical directors, addressing a critical compliance and operational need.
  • Preferred Pricing: Through collective purchasing, medspas can access preferred pricing on supplies, with savings of up to 55%.

PatientNow features

PatientNow provides several features tailored for aesthetic and wellness practices, focusing on operational efficiency and patient engagement.

  • All-in-One Platform: The software combines Electronic Medical Records (EMR), practice management, patient engagement, and digital marketing tools into a single system.
  • RxPhoto App: An integrated photography tool that automates the management of patient photos, with features for creating before-and-after comparisons and ensuring secure, compliant storage.
  • AI-Enhanced Marketing: The platform uses AI to help build and automate SMS and email campaigns for patient follow-ups and marketing communications.
  • Specialized Packages: Offers different software solutions tailored to specific practice needs, such as the Med Spa & Wellness Solution for non-clinical practices and the Plastics & Derm Solution for clinical settings.

Comparing Moxie, PatientNow and Portrait Care's features

Why choose one over the other?

  • You would choose Moxie over PatientNow if you are a new entrepreneur who needs comprehensive, hands-on support to launch and grow your medspa. Moxie specializes in guiding first-time owners through the entire process, offering dedicated business coaching, medical director matching, and a Launch Accelerator program. This high-touch service model, combined with significant cost savings on supplies, is designed to remove barriers for new businesses, a different focus from PatientNow's more software-centric approach.

  • You would choose PatientNow over Moxie if you operate an established or more complex clinical practice, such as in plastic surgery or dermatology, that requires specialized software features. PatientNow provides tailored solutions like its Plastics & Derm package, which includes insurance billing and lab integration capabilities not emphasized by Moxie. Its platform also offers mature tech tools like the RxPhoto app for advanced image management and AI-powered marketing, making it ideal for practices focused on optimizing existing clinical workflows.

Considering Portrait Care vs Moxie and PatientNow

  • You would choose Portrait Care over Moxie and PatientNow for its unique freemium model, which provides a powerful core EHR platform completely free of charge. This approach allows you to get started without the upfront financial commitment or mandatory sales demos required by competitors, offering unparalleled accessibility. As your practice grows, you can seamlessly add premium services and leverage exclusive supply savings, making Portrait Care the most flexible and scalable solution for building your business on your own terms.

What are the customers saying?

Moxie reviews

Customer feedback for Moxie often highlights the company's role in helping entrepreneurs launch their medspas. Users also frequently comment on the ongoing business support and guidance provided, as well as the platform's impact on operational efficiency. Check out more Moxie reviews here.

PatientNow reviews

Reviews for PatientNow indicate a range of user experiences. Common complaints point to challenges with the sales and onboarding process, business disruptions during implementation, and the absence of an effective way to flag urgent patient issues. Check out more PatientNow reviews here.

Portrait Care reviews

Our clients often praise the financial freedom and improved work-life balance they've found since partnering with us. They find our comprehensive, all-in-one platform—which integrates software with essential services and supply savings—to be a key driver of their success.

Portrait Care provides a robust electronic health record (EHR) platform that is available as a freemium service. The core EHR functionality is free, with optional premium add-ons for enhanced features and integrations. Some advanced add-ons are included at no extra cost for users in higher membership tiers. It is also free to get started unlike other software in the space. Want to learn more? Check us out here.

Moxie, PatientNow, or Portrait Care: Which is the best platform for you?

Choosing the right practice management software is a crucial step for any aesthetics business, and both Moxie and PatientNow offer robust solutions tailored to different needs. However, for a platform that truly grows with your practice, we recommend considering Portrait Care. Its unique freemium model provides a powerful, free EHR to start, allowing you to add premium services and leverage supply savings as you scale, offering unparalleled flexibility for building your business on your own terms.

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