Mindbody vs. PatientNow
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Book Intro CallChoosing between Mindbody and PatientNow for your business's payment and management software is a common consideration for many in the wellness and medical aesthetics industries. This article will explain what each platform is, compare their features and pricing, and help you decide which solution is the most suitable choice for your specific business needs.
A quick overview on Mindbody and PatientNow
What is Mindbody?

Mindbody provides business management software for the wellness industry, serving businesses in fitness, beauty, and spa services. The platform includes tools for scheduling classes and appointments, processing payments, and automating marketing efforts.
A key feature of the platform is its consumer-facing marketplace, which is accessible via a dedicated app and website. This marketplace connects businesses with a broad network of consumers searching for and booking wellness services.
What is PatientNow?

PatientNow offers practice management and marketing software designed for aesthetic medical practices. The platform combines electronic medical records (EMR), scheduling, billing, and marketing into a single system.
Its software includes tools for patient charting and managing the entire practice workflow. The system is built to help practices manage operations and patient care within the aesthetic medical field.
Features of Mindbody and PatientNow
Mindbody features
Mindbody's platform is equipped with a range of features to streamline business operations and client interactions. Key features of the platform include:
- Comprehensive management tools: The platform provides solutions for scheduling, client management, marketing automation, and point-of-sale transactions.
- Integrated payments: Businesses can handle transactions directly within the system using integrated payment processing.
- Marketing suite: Users can create and send personalized email campaigns to engage current members and attract new clients.
- Branded mobile app: Businesses can create a personalized mobile app to enhance client engagement through features like rewards programs and push notifications.
- Consumer marketplace: A key feature is the Mindbody app, a consumer-facing marketplace that connects businesses with a broad network of potential customers seeking wellness services.
PatientNow features
PatientNow provides a platform designed for aesthetic medical practices, focusing on integrating clinical and operational functions. Its key features include:
- Electronic Medical Records (EMR): Manages comprehensive patient charts and medical histories.
- Integrated practice management: Combines scheduling, billing, and other administrative tasks into one system.
- AI-powered patient engagement: Uses artificial intelligence to automate text and email marketing campaigns.
- Before-and-after photo management: A specialized tool for capturing and organizing patient progress photos, a key feature for aesthetic practices.
- Weight loss tracking: Offers dedicated solutions for monitoring and managing patient weight loss programs.
Comparing Mindbody, PatientNow and Portrait Care's features
Why choose one over the other?
You would choose Mindbody over PatientNow if your business operates in the broader wellness, fitness, or beauty industries, rather than specializing solely in medical aesthetics. Mindbody's primary advantage is its large consumer-facing marketplace, which actively helps you attract new customers searching for services like yoga, spa treatments, or fitness classes. While PatientNow is highly specialized, Mindbody provides a comprehensive suite of tools better suited for general wellness businesses looking to grow their client base.
Conversely, PatientNow is the ideal choice for an aesthetic medical practice that requires clinical management features. Its platform is built around essential tools like Electronic Medical Records (EMR), before-and-after photo management, and specialized patient tracking, which are critical for med spas, plastic surgeons, and dermatology clinics. While Mindbody manages appointments and payments well, it lacks the specific, HIPAA-compliant clinical functionalities that are central to PatientNow's software.
Considering Portrait Care vs Mindbody and PatientNow
You would choose Portrait Care over both Mindbody and PatientNow if you're looking for a platform built from the ground up exclusively for the modern aesthetic practice. While Mindbody serves general wellness and PatientNow offers robust clinical tools, Portrait Care provides an all-in-one solution that combines a sleek, intuitive EMR with powerful, automated marketing and seamless payment processing. It’s designed to not only manage your practice efficiently but to actively grow it, offering the specialized features of an EMR without sacrificing the user experience or growth tools essential for today's medspas.
What are the customers saying?
Mindbody reviews
Customer feedback often points to the platform being clunky and difficult to navigate. Some users also report technical issues, including long loading times, data migration problems, and broken booking links. Check out more Mindbody reviews here.
PatientNow reviews
User feedback indicates some challenges with the software's ease of use and functionality, suggesting areas for improvement. Check out more PatientNow reviews here.
Portrait Care reviews
Our customers consistently praise Portrait Care for its intuitive, user-friendly design that streamlines daily operations and helps them grow. Here’s what some of the top names in aesthetics are saying about their experience:
- "Portrait is the best software I have ever used. It’s so easy to use and has everything I need to run my practice." - Dr. Sheila Nazarian
- "Portrait has been a game-changer for my practice. It’s helped me grow my business and save so much time." - Dr. Kay Durairaj
You can watch more customer testimonials to see the impact for yourself. Want to learn more? Check us out here.
Mindbody, PatientNow, or Portrait Care: Which is the best platform for you?
Ultimately, the best platform for you hinges on your specific needs. Mindbody is a strong contender for general wellness businesses, and PatientNow offers deep clinical features for medical practices. However, for an all-in-one solution that blends powerful, intuitive software with dedicated growth tools specifically for the aesthetics industry, we recommend considering Portrait Care to help you streamline and scale your practice.
One Platform.
Everything You Need.
Everything You Need.
Portrait combines the technology, support, and savings to run and scale your modern medical wellness business.
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