Boulevard vs. Zenoti

When considering business management software for the beauty and wellness industry, you may find yourself evaluating platforms like Boulevard and Zenoti. This article will explain what each platform is and compare their features and pricing. The goal is to help you decide which solution is the right choice for your business.

A quick overview on Boulevard and Zenoti

What is Boulevard?

Boulevard is a client experience platform for appointment-based businesses in the self-care industry, including salons, spas, and medspas. The software provides tools for scheduling, client management, payment processing, marketing, and business reporting.

The platform's features include a proprietary scheduling system called Precision Scheduling™ and a point-of-sale system designed specifically for beauty and wellness brands. Its subscription-based pricing is structured in tiers per location, catering to single locations, multi-location businesses, and franchises.

What is Zenoti?

Zenoti is a cloud-based software company that provides solutions for businesses in the beauty, wellness, and fitness industries. The platform offers tools for online booking, point-of-sale, memberships, marketing, and inventory management.

The software’s key differentiators are its AI-powered features, including an AI Receptionist and a predictive analytics assistant. It is designed as a unified platform that combines scheduling, payments, and other operational tools into one system.

Features of Boulevard and Zenoti

Boulevard features

Boulevard offers a suite of features tailored for self-care businesses, focusing on both operational efficiency and the end-client experience. Its key offerings include:

• Precision Scheduling™: A proprietary scheduling tool that provides a simple self-booking interface for clients while optimizing the business’s calendar to minimize gaps.
• All-in-One POS: The platform includes an integrated point-of-sale system designed specifically for the workflows of beauty and wellness brands.
• Built-in Marketing and Loyalty: Tools for marketing, client messaging, memberships, and loyalty programs are included to help businesses drive client retention and engagement.

Zenoti features

Zenoti provides a range of features designed to automate operations and enhance the customer journey. Its platform includes several tools that are particularly beneficial for clients:

• AI-powered tools: A key differentiator is the AI Receptionist, which answers calls and books appointments 24/7. The platform also includes Zeenie, an AI assistant that provides business insights.
• Direct Social Bookings: The software allows clients to book appointments directly through social media platforms like Instagram and Facebook, as well as Google.
• Automated Waitlist Management: When a cancellation occurs, the system can automatically notify clients on a waitlist and fill the open slot.
• Memberships and Loyalty Programs: Businesses can create flexible, auto-renewing memberships and customizable loyalty programs to reward repeat customers.

Comparing Boulevard, Zenoti and Portrait Care's features

Why choose one over the other?

• You might choose Boulevard over Zenoti if you are a smaller, single-location business or are more budget-conscious. Boulevard’s tiered pricing starts at a significantly lower monthly cost than Zenoti’s, making it more accessible for businesses that don't require enterprise-level features. Its focused platform is specifically tailored to the core needs of self-care businesses like salons and spas.

• Conversely, you would select Zenoti over Boulevard if your priority is advanced automation and scalability for a large or growing enterprise. Zenoti’s key differentiator is its suite of AI-powered tools, such as an AI Receptionist, which automates tasks that Boulevard may not. The platform is also proven to support major franchises, making it the superior choice for complex, multi-location operations that need a robust, all-in-one system.

Considering Portrait Care vs Boulevard and Zenoti

• You would choose Portrait Care over Boulevard and Zenoti if you want a comprehensive partner focused on your clinic's financial health and operational independence, not just a software provider. Portrait Care is free to get started and provides an all-in-one platform that integrates a robust EHR with essential services like medical oversight and exclusive supply savings. This model is designed specifically for medical wellness clinics to help them scale profitably, a more holistic approach than platforms that focus primarily on scheduling and charge significant monthly fees from day one.

What are the customers saying?

Boulevard reviews

User feedback often mentions a desire for additional features like invoicing and customizable reporting, more third-party integrations, and faster payment processing. Check out more Boulevard reviews here.

Zenoti reviews

User feedback for Zenoti often points to challenges with the onboarding process, with some customers reporting billing issues before the system is operational, slow support communication, and technical bugs. Check out more Zenoti reviews here.

Portrait Care reviews

Clients often tell us they value the financial independence and professional freedom they gain by using our all-in-one platform. They find our comprehensive support, integrated services, and exclusive supply savings essential for scaling their clinics while staying independent.

A major benefit is our robust electronic health record (EHR) platform, which is available as a freemium service—the core functionality is free, with optional premium add-ons available. Want to learn more? Check us out here.

Boulevard, Zenoti, or Portrait Care: Which is the best platform for you?

Ultimately, the best platform for your business depends on your specific needs, and both Boulevard and Zenoti offer powerful tools for managing and growing a self-care business. However, for medical wellness clinics seeking a true partner in growth, Portrait Care stands out by combining essential software with medical oversight, compliance support, and significant supply savings. This all-in-one approach is designed not just to manage your operations, but to empower your financial independence and help you scale your clinic on your own terms.