Boulevard vs. PatientNow

Competitor
Aug 19, 2025
Portrait Care
Portrait Care Team
Portrait Care
Boulevard vs. PatientNow
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If you are exploring business management and payment solutions for your practice, you may be weighing the differences between Boulevard and PatientNow. This article will provide an overview of what each company offers and compare their features and pricing structures. The goal is to help you determine which platform is the most suitable choice for your business needs.

A quick overview on Boulevard and PatientNow

What is Boulevard?

a screenshot of Boulevard 's website

Boulevard is a client experience platform offering software solutions for appointment-based businesses in the self-care industry. It provides tools for sectors such as medspas, salons, spas, and barbershops to manage scheduling, clients, and payments.

The platform includes a proprietary scheduling tool called Precision Scheduling™ and a point-of-sale system developed specifically for beauty and wellness businesses. It also integrates tools for marketing, client messaging, memberships, and loyalty programs.

What is PatientNow?

a screenshot of PatientNow 's website

PatientNow provides practice management solutions for the elective medical industry, with a focus on aesthetics, wellness, plastic surgery, and dermatology. Its business solutions include electronic medical records (EMR), practice management, patient engagement, integrated payments, digital marketing, and photography tools.

The platform features AI-powered marketing automation, digital skin analysis, and an integrated photography app for managing patient images. It offers two primary software packages: a non-clinical solution for med spas and wellness practices, and a clinical solution for plastic surgery and dermatology practices.

Features of Boulevard and PatientNow

Boulevard features

Boulevard's platform offers several features designed to manage client experience and streamline business operations:

  • Precision Scheduling™: A proprietary tool that provides clients with a modern self-booking experience while optimizing the business’s calendar.
  • All-in-One POS: A point-of-sale system developed specifically for beauty and wellness brands, rather than a generic system for all types of retail.
  • Integrated Marketing and Loyalty: The platform includes built-in tools for marketing, client messaging, memberships, and loyalty programs designed to improve customer retention.

PatientNow features

PatientNow provides several features tailored to the aesthetics and wellness industries:

  • All-in-one platform: The software integrates electronic medical records (EMR), practice management, patient engagement, digital marketing, and payment processing into a single system.
  • AI-powered automation: The platform uses AI to automate marketing campaigns and patient follow-ups through email and SMS.
  • Integrated photography: A built-in app, RxPhoto, helps manage patient photos with tools for before-and-after comparisons and automated labeling and storage.
  • Specialized solutions: It offers distinct packages for different practice types, including non-clinical solutions for med spas and clinical solutions for plastic surgery and dermatology practices.

Comparing Boulevard, PatientNow and Portrait Care's features

Why choose one over the other?

  • You might choose Boulevard if your business is in the broader self-care industry, such as a salon, spa, or barbershop, and you prioritize a straightforward, client-facing platform with transparent pricing. Boulevard clearly lists its pricing tiers online and focuses on features like Precision Scheduling™ and an all-in-one POS designed for a wide range of non-clinical, appointment-based businesses.

  • Conversely, you would select PatientNow if you run a medical aesthetic practice, like a med spa or dermatology clinic, that requires robust clinical management tools. PatientNow is built specifically for the elective medical industry, offering integrated Electronic Medical Records (EMR), advanced patient photography with RxPhoto, and AI-powered marketing automation tailored to clinical workflows.

Considering Portrait Care vs Boulevard and PatientNow

  • You might choose Portrait Care if you want an all-in-one platform that uniquely combines software, essential services, and significant supply savings of up to 60%+. Unlike competitors that require immediate financial commitment, Portrait Care is free to get started and offers core EHR functionality at no cost. This model allows your practice to access powerful, essential tools without the upfront investment, providing a clear and flexible path to scale with optional premium add-ons as you grow.

What are the customers saying?

Boulevard reviews

User reviews for Boulevard frequently comment on the platform's user interface, customer support, and online booking capabilities. Some users also note a desire for additional features, more integrations, and changes to the payment processing system. Check out more Boulevard reviews here.

PatientNow reviews

User feedback for PatientNow indicates a range of experiences, with some customers citing business disruptions and a lack of critical features like effective alerts for urgent patient matters. Check out more PatientNow reviews here.

Portrait Care reviews

Our clients often tell us they value our all-in-one platform that combines software, essential services, and exclusive supply savings. They've found that our comprehensive support for compliance, operations, and marketing empowers them to achieve financial independence and grow their business faster.

A big benefit is our robust electronic health record (EHR) platform; it's free to get started with core functionality included and optional premium add-ons to help you scale. Want to learn more? Check us out here.

Boulevard, PatientNow, or Portrait Care: Which is the best platform for you?

Choosing the right management platform is a crucial decision for your practice. While Boulevard and PatientNow both offer strong features for their respective niches, we recommend Portrait Care for its comprehensive, all-in-one solution tailored for modern medical wellness businesses. By integrating powerful software, essential services, and unmatched supply savings, Portrait is uniquely positioned to help your practice thrive and maintain its independence. While any of these platforms could be a good fit, Portrait provides the most robust and flexible foundation for long-term growth and success.

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