Boulevard vs. Moxie

Choosing between business management solutions like Boulevard and Moxie is a key decision for professionals in the beauty and wellness sector. This article will explain what each platform is, compare their features and pricing, and help you evaluate which option may be the right choice for your business. The goal is to provide the information needed to make an informed decision based on your specific requirements.

A quick overview on Boulevard and Moxie

What is Boulevard?

Boulevard provides a client experience platform with software solutions for appointment-based businesses in the self-care sector, such as medspas, salons, and spas. The company offers features organized around client engagement, operational efficiency, and business growth.

Its offerings include a proprietary Precision Scheduling™ system and a point-of-sale system tailored for the beauty and wellness industry, rather than general retail. The platform also has built-in marketing and loyalty programs, with specific solutions for single-location, multi-location, franchise, and enterprise businesses.

What is Moxie?

Moxie provides an all-in-one business solution for medspas and aesthetic practices, combining software with operational support. Its services include an EMR+CRM system, marketing, compliance tools, business coaching, payroll, and medical director matching.

The company’s approach integrates technology with personalized guidance from a team of industry experts and a dedicated Practice Success Manager. Unique offerings include a Launch Accelerator program to open a medspa in as little as 30 days and Moxie Supplies, which provides access to preferred pricing on products.

Features of Boulevard and Moxie

Boulevard features

Boulevard's platform is built around several key features designed to enhance the client experience and streamline operations for self-care businesses.

• A proprietary Precision Scheduling™ system that provides a simple self-booking experience for clients while optimizing the business's calendar.
• An all-in-one Point of Sale (POS) system designed specifically for the needs of beauty and wellness brands rather than general retail.
• Built-in marketing and loyalty programs, including client profiles, memberships, and packages to help retain customers.

Moxie features

Moxie provides several features designed to support medspa owners from launch to daily operations.

• A medical director matching service to help practices meet regulatory requirements.
• Access to preferred pricing on products and supplies through a collective purchasing program, offering savings of up to 55%.
• Compliance tools created in partnership with legal experts in the aesthetics industry, which are integrated directly into the software.
• An all-in-one EMR and CRM platform that comes with a dedicated Practice Success Manager for business coaching.

Comparing Boulevard, Moxie and Portrait Care's features

Why choose one over the other?

• You would choose Boulevard over Moxie if you operate a self-care business outside of the medical aesthetics niche, such as a salon, spa, or barbershop, as Boulevard’s platform is designed for a broader range of appointment-based businesses. Additionally, Boulevard offers transparent, tiered pricing on its website, making it a better fit for businesses that prefer to evaluate costs upfront without needing to book a demo first.

• You would use Moxie over Boulevard if you are launching or running a medspa and require specialized, hands-on support. Moxie provides services tailored specifically to the aesthetics industry, including compliance assistance, medical director matching, and dedicated business coaching, which are not central to Boulevard's offerings. Furthermore, Moxie offers unique purchasing benefits, giving clients preferred pricing on supplies to improve profitability.

Considering Portrait Care vs Boulevard and Moxie

• You would choose Portrait Care over the alternatives if you want to eliminate upfront software costs and access essential tools without a financial commitment. Unlike competitors that require expensive monthly subscriptions, Portrait Care provides a robust electronic health record (EHR) platform with its core functionality available for free. This allows you to get started immediately and run your practice efficiently, with the flexibility to add premium features as your business grows.

What are the customers saying?

Boulevard reviews

User feedback on Boulevard often points to a desire for additional features and more robust integrations with third-party services. Common concerns include limitations in payment processing, such as deposit delays and the requirement to use the platform's native system, as well as a need for more customized reporting options. Check out more Boulevard reviews here.

Moxie reviews

User feedback for Moxie often centers on the company's role in launching medspas, providing ongoing operational support, and its impact on business growth. Check out more Moxie reviews here.

Portrait Care reviews

Our partners consistently praise our comprehensive, all-in-one platform, which provides essential services and exclusive supply savings to help them operate smarter and stay independent.

A major benefit is our robust electronic health record (EHR) platform, available as a freemium service with its core functionality provided for free. It's free to get started, with optional premium add-ons for enhanced features and some advanced tools included at no extra cost for higher membership tiers. Want to learn more? Check us out here.

Boulevard, Moxie, or Portrait Care: Which is the best platform for you?

Ultimately, selecting the right business management platform depends on your specific needs and business goals. While Boulevard and Moxie are both strong contenders, we recommend Portrait Care for its comprehensive, all-in-one solution designed to help modern medical wellness clinics thrive. Its unique combination of software, essential services, and significant supply savings empowers you to run your practice efficiently, grow faster, and maintain your independence.