Boulevard vs. AestheticsPro

For business owners in the self-care and medical aesthetics industries, the process of choosing a management platform often leads to an evaluation of Boulevard and AestheticsPro. This article will provide an overview of each company, compare their features and pricing, and help you determine which solution is the right choice for your business.

A quick overview on Boulevard and AestheticsPro

What is Boulevard?

Boulevard offers a client experience platform for appointment-based self-care businesses such as medspas, salons, spas, and barbershops. The company provides software solutions focused on client experience, business management, and growth tools.

Its key features include a proprietary Precision Scheduling™ tool and a point-of-sale system designed specifically for the beauty and wellness sector. Boulevard serves a range of customer segments, with solutions for single-location businesses, multi-location operations, franchises, and enterprises.

What is AestheticsPro?

AestheticsPro offers a software platform with business solutions for the medical aesthetics industry. The system includes HIPAA-compliant EMR, marketing tools, online scheduling, and payment processing.

The platform is a cloud-based, all-in-one solution that provides features such as an advanced medical photo tool and e-prescribing capabilities. It serves medical spas and aesthetic practices of various sizes across the US and Canada.

Features of Boulevard and AestheticsPro

Boulevard features

Boulevard’s platform is built around several key features designed to streamline operations and enhance the client experience for self-care businesses.

• Precision Scheduling™: This proprietary tool provides a modern self-booking option for clients that also helps optimize the business's calendar.
• All-in-One POS: The platform includes a point-of-sale system tailored specifically for beauty and wellness businesses to manage payments.
• Marketing and Loyalty Tools: Businesses can use built-in tools for marketing campaigns, client messaging, memberships, and loyalty programs to drive engagement.

AestheticsPro features

AestheticsPro’s platform is a HIPAA-compliant, cloud-based system that offers several key capabilities for medical spas. Its features are designed to manage operations, client care, and marketing from a single interface.

• AP Focus - Advanced Medical Photo Solutions: This tool uses alignment guides and ghosting features for consistent before-and-after photos, along with markup tools and side-by-side comparisons.
• E-Records and E-Prescribe: The system includes a HIPAA-compliant EMR with a customizable form creator and an e-prescribing function for sending prescriptions directly to pharmacies.
• Telemedicine Integration: The platform supports secure, HIPAA-compliant virtual consultations that are integrated with client records.
• Client Management: The software provides a comprehensive client profile with access to records, purchase history, and an online portal for appointment booking.

Comparing Boulevard, AestheticsPro and Portrait Care's features

Why choose one over the other?

• Choose Boulevard for its focus on the broader self-care industry. While AestheticsPro is built for the medical niche, Boulevard serves a wider range of businesses including salons, spas, and barbershops. Its platform emphasizes a modern client experience and proprietary Precision Scheduling™, making it a better fit for businesses prioritizing a sleek booking process over deep clinical documentation.

• Select Boulevard for its location-based pricing and unique growth tools. The platform’s per-location pricing can be more cost-effective for businesses with many practitioners at one site compared to a per-user model. Boulevard also offers distinct features like Boulevard AI and Capital to support business growth, which are not central to AestheticsPro's offering.

• Choose AestheticsPro for its dedicated medical and clinical features. The platform is designed specifically for the medical aesthetics industry, with HIPAA compliance as a core component. It offers essential clinical tools like E-Prescribe and integrated Telemedicine, which are critical for medspas that must adhere to strict regulatory standards.

• Select AestheticsPro for its advanced EMR and charting capabilities. The software provides a comprehensive EMR system with advanced medical photo management through its AP Focus tool. This is a key advantage for practices that depend on detailed, secure, and visual patient records for treatment planning and tracking.

Considering Portrait Care vs Boulevard and AestheticsPro

• Choose Portrait Care for an integrated growth platform, not just a piece of software. While other platforms charge for core features, Portrait Care provides a free core EHR and pairs it with exclusive access to supply savings of up to 60%+, along with essential services like medical oversight and expert coaching to ensure your clinic thrives.

What are the customers saying?

Boulevard reviews

Users from the self-care industry often provide feedback on the platform's features, integrations, and payment processing, with some reviews noting a learning curve and a desire for more customized reporting. Check out more Boulevard reviews here.

AestheticsPro reviews

User feedback for AestheticsPro often points to issues with software usability across different devices, including challenges with the KIOSK feature and the process for patient form completion. Check out more AestheticsPro reviews here.

Portrait Care reviews

Clients often credit our all-in-one platform with helping them achieve greater financial independence and a better work-life balance. They value the integrated software, services, and exclusive supply savings that help their clinics thrive.

A big benefit is that Portrait Care provides a robust electronic health record (EHR) platform that is available as a freemium service, and it is also free to get started. Want to learn more? Check us out here.

Boulevard, AestheticsPro, or Portrait Care: Which is the best platform for you?

Ultimately, the best platform for your business depends on your specific needs, and both Boulevard and AestheticsPro offer strong solutions for appointment-based and clinical practices, respectively. However, for ambitious providers seeking more than just software, Portrait Care stands out by integrating essential services and significant supply savings into its core offering. If you're looking for a true partner to help you run smarter, grow faster, and maintain your independence, Portrait Care provides the complete infrastructure to help your wellness business succeed.