If you're exploring software for your medical spa, you may be evaluating Boulevard or looking for an alternative. While the platform serves a wide range of self-care businesses, its features may not align with every med spa's specific operational requirements. This article will explain what Boulevard is, discuss potential reasons to consider other platforms, and introduce several alternatives to help you find the right solution for your practice.

What is Boulevard?

Boulevard is a client experience platform designed for appointment-based, self-care businesses such as medspas, salons, and spas. The system provides tools like Precision Scheduling™, an integrated POS system, and built-in marketing and loyalty programs to manage client interactions and business operations.

Pricing

Boulevard offers several subscription tiers with pricing based on a per-location, monthly model.

• $158/mo per location Essentials: Designed for small teams, this plan includes support for up to 5 professionals, 100 free texts, and 25 GB of storage.
• $263/mo per location Premier: For growing businesses, this tier includes everything in Essentials plus support for unlimited professionals, 250 free texts, and 50 GB of storage.
• $369/mo per location Prestige: This plan includes all Premier features, the Forms add-on, 2,500 free texts, and 100 GB of storage.
• Custom Pricing Enterprise: A bespoke plan for large, complex operations that requires a consultation to determine pricing.
• Additional Costs: Several features are not included in the base price and incur extra fees, such as QuickBooks integration, text marketing, and payment processing.

Reviews

User reviews often point to recurring themes such as a desire for additional features, more flexible payment processing and integrations, and enhanced reporting capabilities. Check out more Boulevard reviews here.

13 Best Alternatives to Boulevard

1. Portrait Care

Founded in 2018, Portrait Care is dedicated to supporting med spas and medical wellness clinics with a comprehensive platform designed for business success. We provide the technology, tools, and services needed to help owners navigate complex operations and achieve sustainable growth.

Our all-in-one platform uniquely combines best-in-class software with essential services and exclusive supply savings through key partnerships. This integrated approach empowers owners with operational support, enhanced compliance, and access to a national network of industry experts to help them thrive.

Pricing

Portrait Care provides its electronic health record (EHR) platform as a freemium service, making it free to get started. The core EHR functionality is available at no cost, with optional premium add-ons for enhanced features and integrations. Some advanced add-ons are included for free within higher membership tiers.

Features

Both Portrait Care and Boulevard provide core software for med spas, including practice management tools for scheduling, client records, and payment processing, alongside marketing features. The platforms differ in their extended offerings.

‍Portrait Care functions as an integrated operating system that includes medical oversight, compliance support, and supply chain savings.

‍Boulevard, on the other hand, emphasizes platform extensibility and business growth tools, offering features such as a dedicated API, access to capital, and an AI assistant.

Reviews

User feedback indicates the platform assists with operational tasks, allowing providers to focus on patient care and pursue goals of business ownership and financial independence.

Our partners consistently praise our platform for empowering them to achieve their entrepreneurial goals. The consensus from injector testimonials highlights a sense of satisfaction and success, celebrating the rewards from growing their practice with our support.

Master injector and entrepreneur, Catherine Sanson, RN, found that our platform helped her get rewarded for her work, leading her to become the proud owner of Skin Sirens.

Check out more Portrait Care testimonials.

2. Mangomint

Founded in 2017, Mangomint provides software solutions for salons and spas with the goal of creating intuitive, easy-to-use platforms. The company offers a suite of services tailored for the beauty and wellness industry to assist with business operations.

The platform includes tools for scheduling, payments, client management, and marketing automation. It also provides features such as multi-location support, payroll processing, and reporting to cover various aspects of salon and spa management.

Pricing

Here's their pricing at a glance:

• $165/month Essentials: For small teams of 2 to 10 service providers.
• $245/month Standard: For busy salons and spas with up to 20 service providers.
• $375/month Unlimited: For large businesses with unlimited service providers.
• Add-ons: Optional features such as Forms & Charting, Two-Way Texting, and Payroll Processing are available for additional monthly fees.
• Additional Costs: Fees also apply for extra locations, payment processing, and email marketing campaigns.

Reviews

User reviews frequently discuss topics like customer support and the software's interface, while other feedback points to challenges with outsourced payroll processing and billing. Check out more Mangomint reviews here.

3. PatientNow

PatientNow provides practice management solutions for the elective medical industry, with a focus on the aesthetics and wellness sectors. The company offers an all-in-one software platform and consulting services to businesses in medical aesthetics.

The system integrates Electronic Medical Records (EMR), patient engagement tools, and digital marketing into a single solution. It also includes RxPhoto for managing before-and-after patient photos with secure, compliant storage and automated uploading.

Pricing

PatientNow does not provide public pricing information for its software packages. Prospective customers are directed to contact the company for a quote, with solutions tailored for either non-clinical med spas or clinical dermatology and plastics practices.

Reviews

User reviews for PatientNow are mixed, with some users reporting challenges related to specific software functions, such as patient alerts, and the company's sales and onboarding process. Check out more PatientNow reviews here.

4. Zenoti

Zenoti provides all-in-one software solutions for businesses in the beauty, wellness, and fitness industries. The company was founded in 2010 to address technology gaps its founders experienced while running a chain of spas and salons.

The cloud-based platform includes tools for appointment booking, billing, marketing, and analytics to streamline daily operations. It also offers mobile solutions and automation to manage guest and staff experiences.

Pricing

Zenoti's pricing begins at $400.00 per month, and the company does not offer a free version or a free trial of its software. While official pricing tiers are not detailed, some user reviews indicate that add-ons and support for multiple locations may result in extra costs.

Reviews

User feedback often discusses topics such as customer support and feature customization, alongside challenges related to billing, communication, and technical issues. Check out more Zenoti reviews here.

5. AestheticsPro

AestheticsPro provides software for the medical aesthetics industry, targeting businesses such as medical spas and aesthetics practices. The company originated from Inet Portals and utilizes over three decades of software development experience.

The platform's features include HIPAA-compliant EMR, marketing tools, online scheduling, and payment processing. It also incorporates telemedicine, e-prescribe capabilities, and advanced medical photo solutions for managing practice operations.

Pricing

Here's their pricing at a glance:

• $75/month per user Professional: For single locations with up to 4 users.
• $275/month Executive: For unlimited users and roles, with support for multi-location practices.
• Custom Pricing Enterprise: Requires contacting the enterprise team for a quote.
• Annual Prepay Discount: Available for Professional and Executive editions.
• Canadian Pricing: Available upon request.

Reviews

User feedback discusses the software's features, with some reviews noting technical challenges related to device compatibility and patient form completion. Check out more AestheticsPro reviews here.

6. Moxie

Moxie provides an all-in-one platform for medspa entrepreneurs, offering services that include software, marketing, and compliance tools. The company also provides business coaching, medical director matching, and payroll services to support new and established practices.

The platform integrates clinical and compliance tools with revenue-focused features, such as automated rebooking campaigns and membership programs. It also offers access to preferred pricing on supplies and a dedicated practice success manager for ongoing support.

Pricing

Moxie does not publicly list its pricing information. Instead, the company offers a free 30-minute strategy session with an advisor to discuss business needs.

Reviews

User feedback for Moxie often discusses the company's role in the medspa launch process, its impact on operational efficiency, and specific business outcomes related to revenue. Check out more and Moxie reviews here.

7. Vagaro

Vagaro provides an online platform for booking appointments across the salon, spa, fitness, and wellness industries. The company serves both consumers looking for services and business owners who use the platform to manage bookings and promote their offerings.

The platform includes a searchable directory with filters for service type, location, and amenities, alongside options for booking live stream classes and purchasing gift cards. Businesses can list their services, manage promotions, and showcase their work, while consumers can manage appointments and bookmark preferred providers.

Pricing

Vagaro's pricing is based on the number of bookable calendars required, with the cost increasing for each additional staff member. The base plan for a single user is $23.99 per month, and numerous add-on features are available for extra monthly fees.

Reviews

User feedback frequently addresses features like online booking and payment processing, with some reviews noting issues related to customer support and technical performance. Check out more Vagaro reviews here.

8. Weave

Founded in 2008, Weave provides a communication platform for small- and medium-sized healthcare businesses. The software solutions are designed to manage the customer journey, from initial contact to final payment.

The system integrates tools such as phones, texting, and payments into a single platform, which also incorporates generative AI for tasks like call analysis and response assistance. It operates on a month-to-month billing model without long-term contracts and is accessible via a web browser or desktop application.

Pricing

Weave does not publicly list pricing for its software plans. The company offers three tiers—Pro, Elite, and Ultimate—and requires prospective customers to contact them for a quote.

Reviews

User feedback for Weave often addresses the software's stability, the responsiveness of customer support, and issues with system integrations. Check out more Weave reviews here.

9. RepeatMD

RepeatMD provides a software platform for businesses in the medical aesthetics and wellness industry, including med spas and cosmetic dermatology practices. Founded in 2021, the company offers its services to practices across the United States and Canada.

The system provides each practice with a branded mobile app that includes tools for mobile rewards, memberships, e-commerce, and patient financing. These features are designed to facilitate sales outside of business hours and affect patient spending through financing and loyalty programs.

Pricing

RepeatMD does not publicly list its pricing information, stating that it offers flexible options to accommodate practices of any size. To obtain specific pricing details, prospective customers are directed to book a demo with the company.

Reviews

User feedback often addresses the platform's features, such as its rewards program and financing options, alongside comments on membership management and company business practices. Check out more RepeatMD reviews here.

10. GlossGenius

GlossGenius provides business management software for entrepreneurs in the beauty and wellness industry, serving over 70,000 salon and spa businesses. The company offers a platform with tools designed to manage business operations for professionals including barbers, estheticians, and medspa owners.

The system includes automated appointment scheduling, payment processing with a flat 2.6% rate, client management tools, and built-in marketing solutions. It also provides a custom website builder, automated waitlists, and no-show protection to streamline operations and manage client interactions.

Pricing

Here's their pricing at a glance:

• $24/month Standard Plan: Includes business essentials for individual operators.
• $48/month Gold Plan: Provides growth tools for entrepreneurs and teams.
• $148/month Platinum Plan: Offers features and customizations for scaling businesses.
• Plan Add-ons: Optional features such as Payroll and HIPAA Compliance are available.
• Payment Processing: A flat 2.6% rate applies to all transactions across all plans.

Reviews

User feedback often discusses the platform's features, with comments addressing its all-in-one design and user interface. Other reviews mention a desire for more website customization, additional payment options, and expanded e-commerce capabilities. Check out more GlossGenius reviews here.

11. Nextech

Founded in 1997, Nextech provides Electronic Medical Record (EMR) and Practice Management software for specialty medical practices. The company serves clients in the dermatology, ophthalmology, orthopedics, plastic surgery, and med spa sectors.

The platform offers integrated solutions such as cloud-based EHR, revenue cycle management, and AI tools intended to manage practice workflows. Its software includes specialty-specific templates and patient engagement features to address revenue trends and productivity.

Pricing

Nextech does not provide public pricing information for its software. The company offers customized pricing plans based on a practice's specific needs, which requires contacting them directly for a quote.

Reviews

User feedback discusses various aspects of the software, including its reporting capabilities, client notification system, and technical performance. Check out more Nextech reviews here.

12. Fresha

Founded in 2015, Fresha provides a marketplace platform for the beauty and wellness industry, connecting consumers with local service providers. The system offers businesses an all-in-one solution for managing operations, including appointment scheduling, client engagement, and payment processing.

The platform integrates with social media for marketing purposes and includes tools for inventory management, team coordination, and loyalty programs. For consumers, it provides a mobile app for booking, online payment options, and automated appointment reminders.

Pricing

Here's their pricing at a glance:

• Free Independent: For one-person businesses.
• $9.95/mo per team member Team: For businesses with multiple team members.
• Custom Pricing Enterprise: For high-volume businesses with over 20 team members.
• Optional Add-ons: Features such as Client Loyalty, Insights, and Google Rating Boost are available for additional monthly fees.
• Additional Costs: Fees apply for payment processing and a one-time commission for new clients acquired through the Fresha marketplace.

Reviews

User feedback often addresses the platform's customer service and ease of use, while some reviews note challenges with payment processing, fund access for new businesses, and account verification. Check out more Fresha reviews here.

13. Mindbody

Mindbody provides technology for businesses in the fitness, beauty, and wellness industries, aiming to connect them with consumers. The company's software is the result of two decades of product development.

Its all-in-one platform includes tools for integrated payments, automated marketing, and staff management. The system also provides access to a consumer marketplace and the ability to create branded mobile applications.

Pricing

Mindbody's pricing is a tiered subscription model with plans starting at $99 per month for each location. The company does not list specific prices for its individual plans and requires prospective customers to contact them for detailed pricing information.

Reviews

User feedback for the platform is polarized, with some reviews highlighting challenges with payment processing, fund access for new businesses, and data privacy concerns. Check out more Mindbody reviews hre.

What to Consider When Selecting a Boulevard Alternative?

When looking for an alternative to Boulevard, it's important to evaluate several key factors to ensure the platform aligns with your practice's specific needs and budget:

1. Cost: Determine if the software fits your budget and whether a free trial is available; Portrait Care, for example, is free to get started and includes a free EHR platform.
2. Industry Specialization: Evaluate whether the software is built specifically for medical aesthetics or a general wellness market, as this impacts the relevance of its features.
3. Medical Compliance and EMR: Ensure the platform offers a HIPAA-compliant EMR with features supporting medical oversight and documentation requirements.
4. All-in-One Functionality: Look for a unified system that integrates core functions like scheduling, payments, marketing, and inventory to streamline operations.
5. Business Growth Support: Consider if the provider offers services beyond software, such as business coaching, marketing assistance, or comprehensive launch support.

Which One Should You Go With?

Choosing the right software for your med spa is a crucial decision, and any of the platforms listed can be a great choice depending on your needs. However, if you're looking for a true partner in your success, we believe Portrait Care offers the most comprehensive solution by combining software, services, and supply savings.

See what our members have to say and get started with Portrait Care today.