AestheticsPro vs. PatientNow

Competitor
Aug 22, 2025
Portrait Care
Portrait Care Team
Portrait Care
AestheticsPro vs. PatientNow
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Choosing between specialized software like AestheticsPro and PatientNow for your medical aesthetics practice often involves a close look at their business payment solutions and other core functionalities. This article provides an overview of both platforms, compares their features and pricing, and offers a guide to help you decide which is the better fit for your business.

A quick overview on AestheticsPro and PatientNow

What is AestheticsPro?

a screenshot of AestheticsPro 's website

AestheticsPro provides a software platform for the medical aesthetics industry with solutions for business operations, including scheduling, client management, EMR, and marketing. The software is designed for medical spas and aesthetic practices of various sizes, serving clients in the US and Canada.

The company's platform is built on over 30 years of software development experience and incorporates 15 years of client feedback into its design. It offers HIPAA-compliant cloud access, PCI-compliant payment processing, and an advanced medical photo solution with features like image ghosting and side-by-side comparisons.

What is PatientNow?

a screenshot of PatientNow 's website

PatientNow provides software and consulting services for the beauty, wellness, and medical aesthetics industries. The company's solutions cover electronic medical records (EMR), practice management, patient engagement, payments, digital marketing, and photography.

Its technology is purpose-built for medical aesthetics and wellness providers, combining software with consulting in an all-in-one platform. PatientNow offers two primary packages: a non-clinical solution for med spas and a clinical solution for plastic surgery and dermatology practices.

Features of AestheticsPro and PatientNow

AestheticsPro features

AestheticsPro’s platform includes several features designed to streamline operations for medical aesthetic practices:

  • AP Focus: An advanced medical photo solution that uses alignment guides and image ghosting for consistent photo capture, along with markup tools for treatment planning.
  • Integrated EMR and Practice Management: The software combines HIPAA-compliant electronic medical records, a customizable form creator, client management, and appointment scheduling in one system.
  • Telemedicine and E-Prescribe: The platform enables secure virtual consultations and allows medical professionals to send prescriptions to pharmacies electronically.
  • Marketing and Loyalty Solutions: The software includes tools for email marketing campaigns, online reputation management, and a customer rewards program to support business growth.

PatientNow features

PatientNow’s software includes several features designed to manage and grow aesthetic practices:

  • AI-Enhanced Workflows: The platform uses artificial intelligence to automate patient communications, such as building and sending SMS and email campaigns.
  • Integrated Photography: Through its RxPhoto tool, the software provides secure before-and-after photo management with features for precise image capture and side-by-side comparisons.
  • Patient Engagement: The system includes automated recall and reminder features, which customer testimonials credit with significantly increasing patient retention.

Comparing AestheticsPro, PatientNow and Portrait Care's features

Why choose one over the other?

  • Why you would use AestheticsPro over PatientNow

    AestheticsPro is ideal for practices that prioritize transparent pricing and a straightforward, all-inclusive feature set. Unlike PatientNow, which requires a demo for pricing details, AestheticsPro clearly lists its monthly subscription costs, allowing businesses to budget effectively from the start. Furthermore, its platform is built on over 30 years of software experience, offering a mature and comprehensive solution where features like telemedicine and e-prescribing are standard across all plans.

  • Why you would use PatientNow over AestheticsPro

    PatientNow is the superior choice for practices seeking advanced, AI-driven tools and highly specialized solutions. The platform leverages AI for marketing automation and offers unique features like digital skin analysis, providing a technological edge for patient engagement. Additionally, PatientNow provides purpose-built packages for different verticals like plastic surgery and dermatology, along with integrated consulting services for a more strategic growth partnership.

Considering Portrait Care vs AestheticsPro and PatientNow

  • Why you would use Portrait Care over AestheticsPro and PatientNow

    Unlike competitors that require upfront monthly fees or opaque demo-gated pricing, Portrait Care offers a unique partnership model that includes a free core EHR platform, allowing you to get started without any initial investment. This all-in-one solution provides essential software, integrated services like medical oversight, and significant supply savings to empower your practice's independent growth. You gain a comprehensive system designed for financial freedom and operational efficiency, a stark contrast to the software-only subscriptions from other providers.

What are the customers saying?

AestheticsPro reviews

User feedback often mentions the customer support and e-record creator, while some users report challenges with device compatibility and form completion. Check out more AestheticsPro reviews here.

PatientNow reviews

User feedback often points to recurring issues with the software's patient alert system and its impact on clinic operations. Some reviewers also mention negative experiences during the sales or onboarding process. Check out more PatientNow reviews here.

Portrait Care reviews

Our partners consistently praise our all-in-one platform, which combines software, essential services, and exclusive savings to help them thrive independently. They find the comprehensive support for technology, marketing, and medical compliance especially valuable for achieving their goals.

As a big benefit, Portrait Care provides a robust electronic health record (EHR) platform as a freemium service; the core functionality is free, with optional premium add-ons for enhanced features. It is also free to get started, unlike other software in the space. Want to learn more? Check us out here.

AestheticsPro, PatientNow, or Portrait Care: Which is the best platform for you?

Ultimately, the best platform for your practice depends on your unique goals. AestheticsPro and PatientNow both offer powerful software to streamline your operations. However, for a truly comprehensive solution that goes beyond software to become a partner in your growth, we recommend Portrait Care. Its all-in-one model, combining a free core EHR with essential services and unmatched supply savings, is designed to empower your independence and help your practice thrive.

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