AestheticsPro vs. Mindbody

When choosing a business management platform with payment solutions, many in the aesthetics and wellness sectors find themselves comparing AestheticsPro and Mindbody. This article will explain what each platform is and compare their features and pricing structures. The goal is to provide the information needed to help you decide which option is the right choice for your business.

A quick overview on AestheticsPro and Mindbody

What is AestheticsPro?

AestheticsPro provides a cloud-based software platform with features for electronic medical records (EMR), scheduling, marketing, and point of sale. The software is designed for medical spas and aesthetic practices in the US and Canada.

Its platform includes HIPAA-compliant telemedicine, e-prescribe capabilities, and an advanced medical photo solution with features like image ghosting and side-by-side comparisons. The company's features have been developed based on 15 years of client feedback, and it has over 25 years of data security experience.

What is Mindbody?

Mindbody is a technology company that provides business management software for the fitness, beauty, and wellness industries. Its platform offers tools for daily operations, client retention, and marketing, while also connecting businesses to consumers.

The company provides access to a consumer marketplace via the Mindbody app, which has over 2.8 million active users. It also offers business financing through Mindbody Capital and an AI-powered communication tool called Messenger[ai].

Features of AestheticsPro and Mindbody

AestheticsPro features

AestheticsPro provides an all-in-one, cloud-based software platform with several features tailored for medical aesthetic practices, including:

• AP Focus: An advanced medical photo solution that uses alignment guides and ghosting features for consistent photo capture, along with markup tools for treatment planning.
• HIPAA-Compliant EMR: The platform includes electronic medical records with a customizable form creator for interactive digital intake and consent forms with e-sign capabilities.
• Integrated Telemedicine: The software offers HIPAA-compliant virtual consultations that integrate directly with client records.
• E-Prescribe: A tool for managing electronic prescriptions that allows for secure script transmission and provides instant access to patient medication history.

Mindbody features

Mindbody provides a business management platform with several features designed for client interaction and retention:

• Consumer Marketplace: Businesses are listed on the Mindbody app, which gives them access to a marketplace of over 2.8 million active users searching for fitness and wellness services.
• Branded Mobile App: The platform offers the ability to create a custom-branded app for a business, allowing clients to book services and engage directly with the brand.
• AI-Powered Communication: A tool called Messenger[ai] uses artificial intelligence to respond to client inquiries and manage booking requests via text message, ensuring no customer query is missed.

Comparing AestheticsPro, Mindbody and Portrait Care's features

Why choose one over the other?

• You would choose AestheticsPro if your business is a medical spa or aesthetics practice that requires specialized, HIPAA-compliant features. The platform is built specifically for the medical aesthetics industry, offering critical tools like a compliant EMR, e-prescribe capabilities, and an advanced medical photo solution called AP Focus. These medical-grade features are central to AestheticsPro but are not the focus of Mindbody's more general wellness platform.

• You would choose Mindbody if your primary goal is client acquisition and you operate within the broader fitness, beauty, or wellness industries. Mindbody provides access to a massive consumer marketplace through its app, connecting your business with millions of potential clients. Additionally, its platform includes powerful marketing and engagement tools like a branded mobile app and an AI-powered messenger, which are designed for growth and are more robust than the internal marketing features offered by AestheticsPro.

Considering Portrait Care vs AestheticsPro and Mindbody

• You would choose Portrait Care if you want to eliminate software subscription costs while also gaining significant savings on supplies. While AestheticsPro and Mindbody require paid plans from the start, Portrait Care provides a robust, free core EHR platform, allowing you to get started with no financial risk. Furthermore, the platform provides access to national pricing power with up to 60%+ savings on essential products, a unique benefit that directly impacts your bottom line in a way the other platforms do not.

What are the customers saying?

AestheticsPro reviews

User reviews for AestheticsPro often mention the software's features, with some feedback pointing to technical issues regarding device compatibility and the completion of digital forms. Check out more AestheticsPro reviews here.

Mindbody reviews

User feedback for Mindbody frequently points to the platform's complexity and a steep learning curve, with some customers also reporting issues related to contract terms and cancellation policies. Check out more Mindbody reviews here.

Portrait Care reviews

Our clients often tell us how our all-in-one platform helps them achieve greater financial freedom and a better work-life balance.

A huge benefit is our robust EHR platform, available as a freemium service with free core functionality and optional premium add-ons for enhanced features. Some add-ons are even included at no cost in higher membership tiers, and it's always free to get started. Want to learn more? Check us out here.

AestheticsPro, Mindbody, or Portrait Care: Which is the best platform for you?

Ultimately, the best platform for your business depends on your specific needs. AestheticsPro is a solid choice for its deep medical features, and Mindbody is a powerhouse for client acquisition. But if you're looking for an all-in-one platform that supports your growth without the upfront software costs and adds significant savings on supplies, we believe Portrait Care is the ideal partner to help your practice thrive.